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About the Role

Ogilvy Health is seeking a VP, Influence & Social Strategy to lead integrated social media and influencer marketing strategies for top-tier pharmaceutical and medical device clients. This role involves setting strategic direction for branded and unbranded programs, pioneering new approaches, and ensuring alignment with brand objectives and regulatory frameworks.

Responsibilities

• Serve as a thought leader and strategic architect, driving integration between social media innovation, brand strategy, and engagement planning.
• Cultivate and expand deep, trust-based relationships with senior client stakeholders, acting as a trusted advisor.
• Lead the end-to-end strategy, development, and execution of multiple, large-scale, and complex campaigns.
• Champion the strategy, development, and execution of influencer marketing programs, including influencer identification, negotiation, and content brief creation.
• Define and implement data-driven content strategies for social media channels, ensuring engaging and resonant content.
• Provide executive oversight for the development of premium creative content, delivering strategic briefs to creative teams.
• Architect seamless collaboration across PR, Advanced Analytics, Creative, and Paid Media teams, as well as external agencies.
• Maintain an exhaustive understanding of FDA and FTC regulations pertinent to healthcare social media and influencer marketing.
• Rigorously track, analyze, and interpret campaign performance data, delivering executive-level reports and insights.
• Scan the horizon for the latest social media trends, emerging platforms, and disruptive technologies to implement innovative strategies.
• Provide inspiring guidance and cultivate exceptional talent within the team.
• Play a critical role in new business initiatives, including leading RFP responses and developing pitches.

Requirements

• Extensive and demonstrated experience leading both unbranded and branded pharmaceutical social media programming at a senior level.
• Proven expertise in integrating social media as a cornerstone of sophisticated omnichannel marketing strategies.
• 8+ years of progressively responsible experience leading healthcare client engagements, ideally within a top-tier PR or advertising agency or in-house marketing leadership role.
• A distinguished track record of successfully conceptualizing, developing, and managing highly impactful influencer programs for healthcare clients.
• Extensive experience leading social media channels for major healthcare brands, including strategic utilization of advanced third-party scheduling, monitoring, and listening platforms.
• A comprehensive and current understanding of FDA and FTC regulations and guidelines specifically related to social media and influencer marketing within the healthcare industry.
• Superior analytical capabilities to interpret complex data, accurately forecast and track campaign performance, and generate strategic, actionable insights and recommendations.
• The ability to thrive in a high-pressure, rapidly evolving environment, expertly managing multiple concurrent executive-level projects, and demonstrating exceptional adaptability to shifting strategic priorities.

Skills

• Social media innovation
• Brand strategy
• Engagement planning
• Client relationship management
• Campaign strategy, development, and execution
• Budgeting
• Resource allocation
• Timeline management
• Performance analytics
• Influencer marketing
• Contract negotiation
• Content strategy
• Community management
• Social listening
• Creative content development
• Cross-functional leadership
• Regulatory compliance (FDA, FTC)
• Data analysis
• Strategic measurement
• Trend analysis
• Team leadership
• Mentorship
• Business development
• RFP response
• Pitch development

Location

• Remote

Work Type

• Full-time

Experience Level

• 8+ years of experience
• Senior level

Salary/Compensations

• $100,000—$230,000 USD

Benefits

• Competitive benefits package

About the Company

• OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD. Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.
• WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Equal Opportunity

• Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.