About the Role
We are seeking an Associate Creative Director (Copywriting) who is eager to do the best work of their career and join our growing team. The successful candidate must possess a strong creative vision, exceptional strategic skills, and the ability to create high-impact, world-class work. In this role, you will craft compelling brand narratives and stories, elevate the agency's conceptual craft, and build trusted client relationships.
Responsibilities
- Translate strategic direction into compelling copy across various mediums, including broadcast, online video, digital, and owned properties.
- Collaborate with an Art Director and cross-functional leads to develop, refine, and elevate high-impact, cohesive creative concepts.
- Provide clear and inspiring narrative vision for projects while remaining flexible and agile to meet client needs and deadlines.
- Champion client voice, tone, and strategic objectives, ensuring all creative drives measurable business impact and resonates authentically.
- Lead research and ideation to shape, inspire, and elevate the agency's creative output.
- Design compelling narratives for pitch materials and lead client presentations to build trust with key stakeholders.
- Oversee the creation of campaign elements from a narrative perspective, including managing script development, voiceovers, audio mixing, and supervising edits and post-production.
- Collaborate closely with production, technology, and account teams to seamlessly manage the creation and delivery of online and offline elements.
- Foster a culture of collaboration, inclusion, and continuous innovation by leading by example through work quality and problem-solving approach.
Requirements
- 8+ years of experience as a copywriter/creative lead in an agency or similar environment with a proven track record of leading high-profile campaigns.
- An exceptional portfolio showcasing conceptual thinking, strategic problem-solving, and beautiful copy across traditional and digital platforms.
- Exceptional copywriting, editing, and storytelling skills with a deep understanding of adapting tone and voice for different brands and audiences.
- In-depth expertise in the latest social media trends, platform-specific copywriting, and emerging digital technologies.
- Excellent proficiency with word processing software, Keynote, and PowerPoint.
- Strong ability to work collaboratively with excellent communication and interpersonal skills.
- Proven ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously without sacrificing quality.
- Unbridled passion for creativity, innovation, and driving tangible results.
- Excellent presentation skills, with the ability to communicate complex ideas clearly, concisely, and persuasively to senior clients.
- A mature and reasoned approach to internal and client feedback, utilizing it collaboratively to advance the work.
Skills
- Copywriting
- Editing
- Storytelling
- Brand Narrative
- Strategic Thinking
- Client Presentations
- Collaboration
- Communication
- Interpersonal Skills
- Agility
- Problem-Solving
- Creativity
- Innovation
- Digital Trends
- Social Media Trends
- Platform-Specific Copywriting
- Emerging Digital Technologies
Experience Level
- 8+ years
Salary/Compensations
- $90,000—$140,000 CAD
About the Company
- VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth.
- VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
- The agency is recognized by The Forrester Wave™ reports as a leader among service providers for marketing and creative content, commerce services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services.
- Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world.
- VML's global network is powered by 26,000 talented individuals in over 55 countries, with offices in locations such as Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
- WPP is the trusted partner for the world's most recognized brands.
- We pair leading media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth.
- At VML, we are committed to fostering an inclusive, stimulating work environment that also allows for career advancement.
- Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
- Our people are the heart of our organization.
- They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction.
