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About the Role

As a Product Marketing Manager for our CMMS solution, you will own the go-to-market strategy and positioning for a high-growth product line. You will translate complex software capabilities into compelling narratives for regulated-industry buyers, particularly in life sciences. This role requires a strategic thinker and strong communicator who thrives at the intersection of technology and the market.

Responsibilities

Own the go-to-market strategy for MasterControl's CMMS product, including launch planning, positioning, and messaging.
Develop deep expertise in buyers' roles, workflows, pain points, and purchase drivers to create effective content and enablement materials.
Craft messaging that connects technical product capabilities with customer outcomes, considering compliance requirements.
Partner with the product team to influence roadmap priorities using market intelligence and customer research.
Equip the sales team with tools such as battlecards, pitch decks, and objection handling guides.
Collaborate with demand generation to ensure campaigns use relevant messaging and generate pipeline.
Monitor the competitive landscape, including key competitors, market trends, and customer needs.
Serve as the internal voice of the market, advocating for the customer perspective.
Contribute to thought leadership and content strategy to enhance MasterControl's brand presence in asset management and CMMS.

Requirements

5+ years of product marketing experience in B2B software with proven success in go-to-market launches and sales enablement.
Strong understanding of enterprise software products and ability to communicate technical concepts clearly.
Experience marketing to operations, facilities, or manufacturing buyers is a plus.
CMMS, EAM, or asset management software experience is a strong advantage.
Background in or exposure to life sciences, pharmaceutical, biotech, or other FDA-regulated industries is highly preferred.
Exceptional written and verbal communication skills.
Analytical mindset with the ability to use data for decision-making and program measurement.
Collaborative and effective in cross-functional environments, with the ability to influence without authority.
Proficiency with marketing tools and CRM platforms (Salesforce experience a plus).
Bachelor's degree or equivalent experience; relevant advanced degree a plus.
Applicants must be currently authorized to work in the United States on a full-time basis.

Skills

Product marketing
Go-to-market strategy
Positioning
Messaging
Sales enablement
Market intelligence
Customer research
Competitive analysis
Content strategy
Thought leadership
B2B software marketing
Enterprise software
Technical communication
Analytical skills
Cross-functional collaboration
Influencing
Marketing tools
CRM platforms
Salesforce

Location

United States

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree or equivalent experience
Advanced degree a plus

Benefits

Competitive compensation
100% medical premium coverage
401(k) plan with company match
Generous PTO packages that increase with tenure
Schedule flexibility
Onsite massage therapist
Dental/vision plans
Employer-paid life insurance policy

About the Company

MasterControl Inc. is a leading cloud-based quality and compliance software provider for life sciences and other regulated industries.
Our mission is to enable customers to bring life-changing products to market faster while ensuring compliance and quality.
We are committed to innovation, customer success, and making a positive impact on the world.
MasterControl is a place where Exceptional Teams come together to do their best work.
Employees are surrounded by intelligent, motivated, and collaborative individuals.
We work hard to develop and challenge employees' skill sets, recognize their contributions, encourage professional development, and offer a one-of-a-kind culture.

Equal Opportunity

MasterControl is an Equal Opportunity Employer.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact MCTalent@MasterControl.com or call (801) 942-4000 and ask to speak with a member of Human Resources.
Equal Opportunity Employer, including disability and protected veteran status.