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About the Role

We are seeking a creative leader to own the end-to-end creative engine for Ash, an AI designed for mental health. This role is crucial for driving growth by getting Ash in front of the millions who need it. You will be responsible for the entire creative process, from concept to iteration, and will build a repeatable system for creative production. This is a hands-on role designed for a high-impact operator who can produce at scale and potentially lead a team in the future.

Responsibilities

Own the creative engine end to end: angle, concept, copy, production, launch, read, iterate.
Build the system that makes creative production repeatable, including testing cadence, angle library, naming and tagging, and a bank of real user language.
Produce static and video creative using the AI production stack at a volume that consistently feeds paid media.
Write hooks, headlines, overlays, and scripts in the voice of the target audience.
Run creative across multiple ad networks, tailoring creative to each network's specific demands.
Analyze creative performance through to paying users and adapt the web funnel to align with creative.
Collaborate closely with media buying, actively managing accounts and analyzing data in the MMP.
Source outside creative assets, including creators, UGC, editors, and on-camera talent, when it exceeds internal production capabilities.
Establish the visual and verbal point of view for Ash in the market, differentiating from competitors.

Requirements

Experience making performance creative in a highly competitive category (e.g., subscription apps, gaming, health and fitness, dating) where creative is a primary media buy.
Proven track record of shipping creative against CAC targets, not just brand guidelines.
Experience scaling creative supply from near zero to high-volume monthly output, with significant personal contribution to production.
High-level performance copywriting skills.
Proficiency with AI production stack tools, with informed opinions on their effectiveness.
Experience running creative across multiple ad networks, with specific knowledge of their differing creative demands.
Understanding of the full user journey from initial creative exposure to becoming a paying customer.
Experience leading a creative team, with a preference for a hands-on role due to advancements in tooling.
Ability to set up and honestly interpret A/B tests, defining success criteria in advance.
Demonstrated taste and the ability to articulate creative rationale.
A clear, spoken reason for wanting to work on mental health.

Skills

Performance creative production
Creative strategy
Concept development
Copywriting
Video production
Static creative production
AI production stack tools
Ad network creative optimization
Web funnel optimization
Performance analysis
Media buying collaboration
Creator/UGC sourcing and management
Visual identity development
Verbal identity development
A/B testing
Creative rationale articulation

Location

New York City
London

Work Type

Full-time
Fractional
Contract

Experience Level

Senior

Salary/Compensations

Competitive compensation (top of personal market)

Benefits

Travel between NYC and London offices
Free lunch and coffee in office
Generous learning budget
Company covers personal therapy

About the Company

Slingshot AI is the team behind Ash, the first AI designed for mental health.
Our mission is to make support more accessible and help people change their lives.
We are building a world-class team by empowering individuals with autonomy, flexibility, and support.
We dream big, iterate fast, and care deeply.
Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations.
We are a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, and other top-tier tech investors.