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About the Role
The Senior Marketing Manager will lead the strategy, development, and execution of integrated marketing activities for WildBrain CPLG's portfolio of entertainment, lifestyle, and consumer brands. This role is responsible for delivering regional marketing activity, local market activations, and adapting global campaigns for strong cultural relevance and commercial impact across the UK and Northern Europe, driving brand visibility, franchise growth, and retail marketing support.
Responsibilities
- Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises.
- Lead the development, pitching, and delivery of integrated regional campaigns aligned with global brand strategy and priorities, integrating licensees and commercial partners.
- Develop and lead regional brand campaigns across key franchises, ensuring strong local relevance and commercial impact.
- Identify and lead opportunities to grow brand awareness, consumer engagement, and commercial value across priority markets.
- Proactively identify opportunities to strengthen brand presence and maximise collaboration with licensees, retailers, and commercial partners.
- Ensure all regional strategy, campaigns, and activity align with global brand and licensor guidelines and objectives.
- Own regional franchise calendar planning and maintain a robust 18–24 month marketing roadmap across key territories.
- Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers.
- Develop campaign concepts that align with global brand strategy while being culturally relevant and tailored to each regional market.
- Execute end-to-end marketing campaigns across offline, digital, social, PR, print, influencer, experiential, and retail channels.
- Coordinate with internal and external teams, agencies, licensors, and partners to secure approvals and deliver campaigns on time and on budget.
- Monitor campaign performance and provide reporting, insights, and recommendations, including post-campaign reports and case studies, sharing learnings across the business.
- Collaborate with retail partners on launches, seasonal campaigns, and activations.
- Develop retailer and licensee pitch materials to support sell-in and partnerships.
- Develop trade marketing assets and regional campaign promotional assets in collaboration with global brands, global PR teams, and licensees.
- Responsible for regional social channels and working with global social teams and external agencies for content development & approvals.
- Work with local broadcasters for marketing amplification and awareness campaigns.
- Build and maintain strong relationships with licensors, licensees, retailers, internal teams, and external agencies.
- Partner with global marketing team, commercial, franchise, creative, social, partnerships, LBE, content, legal & finance teams.
- Present marketing plans, updates, and results to senior stakeholders, effectively communicating recommendations and building alignment.
- Work closely with the global Marketing Director and wider Marketing team to align on plans and ensure a collaborative approach that avoids duplication of assets and maximises efficiency.
- Support management of marketing budgets and forecasting.
- Ensure campaigns are delivered within allocated budgets.
- Focus on delivering strong ROI and commercial alignment.
- Provide guidance and mentoring to junior team members.
Requirements
- Proven track record in marketing, brand, agency, entertainment, licensing, or retail marketing roles.
- Strong understanding of UK & EMEA consumer markets, youth culture, and digital trends.
- Experience working in fast-paced, multi-market or regional environments.
- Strong stakeholder management and relationship building skills.
- Significant experience delivering integrated marketing campaigns and retail partnerships.
- Strong commercial acumen and project management skills.
- Excellent communication, presentation, and organisational skills.
- Strong proficiency in PowerPoint and Excel.
- Strategic and creative thinker with strong commercial instincts.
- Highly organised with ability to manage multiple projects simultaneously.
- Agile and quick to adapt and respond in a fast-paced environment.
- Proactive, solutions-focused, and detail-oriented.
- Passionate about entertainment, brands, and pop culture.
- Confident communicator who can present ideas clearly and persuasively.
- Comfortable working independently and across global teams.
- Willingness to travel abroad on occasion.
Skills
- Brand building
- Entertainment marketing
- Retail marketing
- Integrated campaigns
- Strategic thinking
- Creative thinking
- Commercial outcomes
- Partnership building
- Brand growth
- Social media management
- PR
- Influencer marketing
- Experiential marketing
- Budget management
- Project management
- Stakeholder management
- Relationship building
- Communication
- Presentation skills
- Organisational skills
- PowerPoint proficiency
- Excel proficiency
Location
- London, UK
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- Competitive benefits
- Professional growth and development opportunities
- Supportive work environment
- Corporate culture that welcomes and encourages equal opportunities
About the Company
- WildBrain CPLG is a world-leading entertainment, sport, and brand licensing agency with 20 offices worldwide, providing dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal, and accounting services since 1972.
- WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
- WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners.
- WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
- At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences.
- Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products.
- Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge.
- The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions.
- WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide.
- Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).
Equal Opportunity
- Diversity, Equity, and Inclusion are in our DNA.
- We strive to reflect and honour the diversity of our audiences around the world.
- We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
- A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
- We strive to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
- We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
- We strongly believe that diverse experience, transferable skills, and passion are key!
- WildBrain accommodates people with disabilities throughout the recruitment and selection process.
- Applicants are encouraged to make their needs known in advance if accommodation is required.