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About the Role

Pinterest is seeking a Senior Ads Product Marketing Manager to lead the go-to-market strategy for new performance bidding, optimization, and measurement solutions. This role involves translating complex advertiser needs into product strategy and collaborating with various teams to drive adoption of lower-funnel solutions, ultimately building advertiser confidence in Pinterest as a performance channel.

Responsibilities

Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio.
Build a deep understanding of advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs.
Define target segments, customer problems, value propositions, positioning, messaging, and proof points for bidding products.
Lead commercialization for alpha and beta programs, including shaping learning agendas and defining recruitment strategies.
Partner with Product, Engineering, Data Science, and Measurement teams to translate market insights into product requirements.
Serve as the voice of advertisers and Sales to Product, and the voice of Product to Sales.
Develop clear narratives, sales enablement, training, and customer-facing materials for complex bidding, optimization, and measurement concepts.
Establish success metrics and use results to refine product strategy.
Drive cross-functional alignment across various partner teams for cohesive product launches.
Use AI tools thoughtfully to accelerate market research, customer-feedback synthesis, and analysis.

Requirements

5+ years of product marketing, ads marketing, or related experience, ideally in performance advertising, ad delivery, bidding, measurement, attribution, or marketing technology.
Experience developing and executing product go-to-market strategies, including positioning, messaging, segmentation, enablement, launch planning, and adoption measurement.
Experience bringing early-stage products or features through alpha, beta, and broader commercialization.
Strong understanding of lower-funnel advertising, conversion optimization, CPA/ROAS, attribution, and first- and third-party measurement approaches.
Technical fluency to understand and communicate how conversion signals, data integrations, attribution windows, optimization models, and bidding strategies affect advertiser outcomes.
Strong analytical judgment and experience using qualitative and quantitative data to define customer needs, size opportunities, evaluate test outcomes, and make strategic recommendations.
Proven ability to influence and build trusted partnerships across Product, Engineering, Data Science, Sales, Solutions, Operations, and executive stakeholders.
Exceptional written and verbal communication skills, with the ability to turn complex technical concepts into clear, compelling narratives.
Demonstrated ability to use AI tools to improve research, analysis, or workflow efficiency while validating accuracy, protecting sensitive information, and retaining ownership of final work.

Skills

Performance advertising
Ad delivery
Bidding
Measurement
Attribution
Marketing technology
Go-to-market strategy
Positioning
Messaging
Segmentation
Enablement
Launch planning
Adoption measurement
Lower-funnel advertising
Conversion optimization
CPA/ROAS
First- and third-party measurement
Data analysis
AI tools

Location

San Francisco, CA
Los Angeles, CA
New York, NY
Chicago, IL
Seattle, WA

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Salary/Compensations

$123,684—$254,644 USD

Benefits

Equity

About the Company

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime.
At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work.
At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact.
Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think.
Information regarding the culture at Pinterest and benefits available for this position can be found here.

Equal Opportunity

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.
We want to have the best qualified people in every job.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
If you require a medical or religious accommodation during the job application process, please complete this form for support.