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About the Role

Ogilvy Health is seeking a VP, Influence & Social Strategy to lead integrated social media and influencer marketing strategies for pharmaceutical and medical device clients. This role involves defining strategic direction for programs, pioneering new approaches, and ensuring alignment with brand objectives and regulatory frameworks.

Responsibilities

• Serve as a thought leader and strategic architect, driving integration between social media innovation, brand strategy, and engagement planning.
• Cultivate and expand deep, trust-based relationships with senior client stakeholders, acting as a trusted advisor.
• Lead the end-to-end strategy, development, and execution of large-scale campaigns, including budgeting, resource allocation, timeline management, and performance analytics.
• Champion the strategy, development, and execution of influencer marketing programs, including influencer identification, contract negotiation, relationship fostering, and content brief creation.
• Define and implement data-driven content strategies for social media channels, ensuring engaging and resonant content.
• Provide executive oversight for creative content development, delivering strategic briefs to creative teams and collaborating on content creation.
• Architect seamless collaboration across PR, Advanced Analytics, Creative, and Paid Media teams, as well as external agencies.
• Maintain an exhaustive understanding of FDA and FTC regulations for healthcare social media and influencer marketing, implementing compliance strategies and mitigating risks.
• Track, analyze, and interpret campaign performance data, delivering executive-level reports and driving data-driven optimization.
• Scan for the latest social media trends, emerging platforms, and disruptive technologies to implement innovative strategies.
• Provide guidance and mentorship to the team, fostering a high-performance, collaborative environment.
• Play a critical role in new business initiatives, including RFP responses and proactive pitches.

Requirements

• Extensive and demonstrated experience leading both unbranded and branded pharmaceutical social media programming at a senior level.
• Proven expertise in integrating social media into omnichannel marketing strategies.
• 8+ years of progressively responsible experience leading healthcare client engagements, ideally within a top-tier PR or advertising agency or in-house marketing leadership role.
• A distinguished track record of successfully conceptualizing, developing, and managing impactful influencer programs for healthcare clients.
• Extensive experience leading social media channels for major healthcare brands, including strategic utilization of advanced third-party scheduling, monitoring, and listening platforms.
• A comprehensive and current understanding of FDA and FTC regulations and guidelines for social media and influencer marketing in the healthcare industry.
• Superior analytical capabilities to interpret complex data, forecast and track campaign performance, and generate strategic insights.
• Ability to thrive in a high-pressure, rapidly evolving environment, managing multiple concurrent projects, and demonstrating adaptability.

Skills

• Social media strategy
• Influencer marketing
• Healthcare marketing
• Omnichannel marketing
• Digital marketing
• Community management
• Social listening
• Content strategy
• Creative direction
• Cross-functional leadership
• Regulatory compliance (FDA, FTC)
• Data analysis
• Strategic planning
• Team leadership
• Business development

Location

• Remote

Work Type

• Full-time

Experience Level

• VP level
• 8+ years of experience

Salary/Compensations

• $100,000—$230,000 USD

Benefits

• Competitive benefits package

About the Company

• Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas for 75 years.
• Ogilvy builds on its legacy through Borderless Creativity, innovating across advertising, public relations, relationship design, consulting, and health capabilities.
• Ogilvy has experts collaborating in over 120 offices in nearly 90 countries.
• Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.
• WPP is a trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
• WPP uses its agentic marketing platform, WPP Open, to help clients navigate change, capture opportunity, and deliver transformational growth.

Equal Opportunity

• Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• Ogilvy is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact accommodations@ogilvy.com.