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About the Role
We're looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku's growing performance advertising business. You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams. You'll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market. This is a high-visibility, high-impact role where you'll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku's performance advertising platform becomes a must-buy for growth marketers.
Responsibilities
- Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization.
- Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions.
- Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges.
- Establish frameworks for scaling across Roku’s direct channels including Home Screen and native surfaces and our in-stream video ads businesses.
- Serve as the directly responsible individual for performance advertising GTM initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes.
- Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one.
Requirements
- 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising.
- Experience managing performance budgets with an understanding of how decisions are made for budget and optimization.
- Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment.
- Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes.
- Exceptional communication and influence skills, highly analytical, detail-oriented.
- Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks.
- Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility.
Skills
- performance advertising
- market analysis
- competitive intelligence
- go-to-market execution
- outcome-based buying systems
- cost-per-action bidding
- conversion optimization
- audience targeting
- measurement and attribution
- feedback loops
- ad tech
- AI for productivity
Location
- New York
Work Type
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $130,000 - $170,000 annually
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
About the Company
- Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world.
- Roku pioneered streaming to the TV.
- Our mission is to be the TV streaming platform that connects the entire TV ecosystem.
- We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
- From your first day at Roku, you'll make a valuable - and valued - contribution.
- We're a fast-growing public company where no one is a bystander.
- We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
- Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
- Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
- Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
- Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
- We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.
- We appreciate a sense of humor.
- We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
- We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.
- In short, at Roku you'll be part of a company that's changing how the world watches TV.
- We have a unique culture that we are proud of.
- We think of ourselves primarily as problem-solvers, which itself is a two-part idea.
- We come up with the solution, but the solution isn't real until it is built and delivered to the customer.
- That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
- To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
Equal Opportunity
- Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
- If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.