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About the Role

Aircall is seeking a talented and versatile Generalist Copywriter, DACH to join our dynamic Marketing team in Berlin. This role is key to strengthening Aircall’s presence across the DACH market by creating compelling, high-quality content tailored to German-speaking B2B audiences. You will help bring Aircall’s brand, products, and campaigns to life through engaging, relevant, and impactful messaging, working closely with teams across Marketing, Product Marketing, Demand Generation, Social, SEO, and Design to develop content that supports Aircall’s growth objectives across Germany, Austria, and Switzerland. This is a hands-on role for someone who enjoys variety and wants to contribute across the full content ecosystem, from SEO and long-form content to paid advertising, email nurturing, product messaging, social media, and video scripts.

Responsibilities

Create high-quality German content tailored to B2B audiences across the DACH market, including blogs, landing pages, campaigns, and other marketing assets.
Develop compelling copy for integrated campaigns, paid advertising, product launches, and landing pages.
Create copy for email campaigns, lead nurturing, and lifecycle communications.
Develop product messaging, social media content, and scripts for video and creative campaigns.
Create SEO-driven content, leverage AI tools to improve content production, and repurpose content across channels.
Work closely with Marketing, Product Marketing, Demand Generation, and Design teams, using insights and performance data to continuously improve content.

Requirements

3+ years of experience in copywriting or content marketing, ideally within a B2B SaaS or technology environment.
Native German speaker with a strong understanding of the DACH market and fluent in English.
Comfortable creating content across multiple formats, including campaigns, paid ads, landing pages, email, social, product messaging, SEO, and video scripts.
Ability to adapt tone of voice to different audiences and channels while creating content that supports business and marketing objectives.
Understanding of how LLMs and AI search engines rank, retrieve, and surface content, and how to create content optimized for visibility and discoverability in AI-powered search.
Comfortable using AI and new content-production tools, and curious about ways to make content creation more efficient and impactful.
Ability to work well with cross-functional teams, manage multiple priorities, and use data, feedback, and experimentation to continuously improve content.

Skills

Copywriting
Content Marketing
B2B SaaS
German Language
English Language
Campaign Creation
Paid Advertising
Landing Page Creation
Email Marketing
Social Media Content
Product Messaging
SEO
Video Scripting
AI Tools
LLM Knowledge
AI Search Optimization

Location

Berlin

Work Type

Full-time

Experience Level

3+ years

Benefits

Competitive salary package
Work-life balance
Fast-learning environment
Entrepreneurial spirit
Strong team spirit
Cosmopolite and multi-cultural mindset

About the Company

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams.
Redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.
AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance.
Headquartered in Paris, with European HQ, and North American HQ in Seattle, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City.
Backed by world-class investors and driven by rapid AI innovation across multiple product lines.
Ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
Customer-obsessed, data-driven, and focused on delivering meaningful outcomes.
Values ownership, continuous learning, and thoughtful speed.
Collaborative, fast-moving environment where trust and impact matter.

Equal Opportunity

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all.
We’re working to create a place filled with diverse people who can enrich and learn from one another.
We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open.
We understand and acknowledge that we have work to do and much to learn.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.