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About the Role
Lead affiliate, strategic partnerships, and business development functions for the HelloFresh Group. Drive customer acquisition through performance partnerships, loyalty programs, gift-with-purchase initiatives, and new acquisition channels. Shape commercial partnerships strategy in collaboration with senior leadership.
Responsibilities
- Build and scale the Global Partnerships division across four functional areas: US affiliate management, global partnership enablement, strategic and corporate partnerships, and business development for emerging acquisition channels.
- Evolve the US affiliate portfolio by reducing reliance on legacy demand channels, testing new partner models, and recruiting new affiliate and post-transaction partners.
- Build Gift-with-Purchase (GwP) into a repeatable, multi-market program with consumer brands across various categories.
- Stand up scalable loyalty earn/burn integrations with airline and rewards programs.
- Rebuild and scale post-transaction, cashback, and publisher partnerships with a focus on profitability.
- Build the acquisition BD function from the ground up, including a sourcing and scoring engine, partner pipeline, and brand referral collaborations.
- Build and lead a high-performing team of functional leaders, focusing on talent development, accountability, and a results-driven culture.
- Establish the technology and measurement foundation for the group, including partner integrations, a data single source of truth, and incrementality/MMM frameworks.
- Act as the business quarterback, partnering across Marketing, Finance, Product, and Operations to ensure alignment and delivery against growth goals.
- Provide integrated partner and market insights to the leadership team to inform broader company-wide strategy.
Requirements
- 12+ years of professional experience, including 8+ years in affiliate marketing, partnerships, or business development.
- 5+ years in senior leadership positions.
- Track record managing multi-channel partnership portfolios at scale (affiliate networks, loyalty programs, co-branded or referral deals, post-transaction, publisher partnerships, or equivalent).
- Demonstrated experience building and leading high-performing teams of functional specialists across multiple disciplines.
- P&L ownership with a data-driven approach to target-setting, budget management, and performance communication.
- Commercial fluency: comfortable structuring partnership economics, building business cases, and influencing cross-functional stakeholders.
- Strong external relationship skills; experienced in building and sustaining partnerships with enterprise-level counterparts.
- Familiarity with partnership tech stack: affiliate platforms (Impact, CJ, Partnerize, or equivalent), CRM (HubSpot preferred), and measurement tools.
- Global mindset with the ability to balance US execution priorities against a multi-market operating model.
- Evidence of fast career trajectory, high ownership, and experience building new commercial capabilities.
- Ability to work in an entrepreneurial, fast-paced, and dynamic environment.
- Excellent verbal, written, and interpersonal communication skills.
Skills
- Affiliate marketing
- Partnerships
- Business development
- Team leadership
- P&L management
- Data-driven analysis
- Relationship management
- Partnership tech stack
- Affiliate platforms
- CRM
- Measurement tools
- Global strategy
- Communication skills
Location
- US
Work Type
- Full-time
Experience Level
- Senior leadership
- 12+ years professional experience
- 8+ years in affiliate marketing, partnerships, or business development
Salary/Compensations
- $178,500—$216,000 USD
Benefits
- Competitive salary
- 401k with company match that vests immediately
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
About the Company
- HelloFresh Group is disrupting the traditional food supply chain.
- The company offers an inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company.
Equal Opportunity
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+.