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About the Role

We are seeking a Senior Creative Director to lead the creative strategy for Whisky Library across paid and organic channels. This hands-on role involves developing creative concepts, messaging, and content strategies to drive brand growth and customer acquisition. You will collaborate with editors and content creators, report to the leadership team, and be responsible for generating strong ideas, providing clear creative direction, and optimizing creative based on performance and market insights. This is an individual contributor role focused on independent operation and high-level execution.

Responsibilities

Own creative strategy across paid and organic social channels.
Develop creative concepts, hooks, angles, messaging, and content ideas.
Research customers, competitors, trends, and winning creative to identify new opportunities.
Create clear creative briefs and direction for editors and creators.
Develop testing strategies to continuously improve creative performance.
Develop creative strategies that are effective across both paid advertising and organic content.
Identify trends, formats, and creative angles adaptable for the Whisky Library audience.
Find opportunities to translate strong organic concepts into paid creative and vice versa.
Stay current with effective strategies on Meta, TikTok, Instagram, and other social platforms.
Continuously test and develop new creative approaches.
Work directly with leadership, editors, and creators to bring creative concepts to life.
Provide clear and actionable creative direction and feedback.
Review creative to ensure final output aligns with strategy.
Analyze creative performance and use insights to guide future concepts.
Take ownership of creative strategy from concept through execution.

Requirements

Strong background with DTC, eCommerce, consumer, or social-first brands.
Deep understanding of direct-response advertising and performance creative.
Strong copywriting, messaging, and concept development skills.
Proven ability to develop creative strategies for paid social.
Strong understanding of organic social content and current creative trends.
Data-driven mindset with a strong understanding of creative performance.
Ability to work independently in a small, fast-moving team.
Background in developing creative strategies across both paid and organic social.
Skills in UGC, creators, influencers, and short-form video.
Strong understanding of Meta, TikTok, Instagram, and other social platforms.
Track record of working directly with video editors and content creators.
Passion for studying high-performing ads and continuously improving creative.
Success in this role requires consistently developing creative concepts that improve business performance.
Success in this role requires building a strong creative strategy across paid and organic channels.
Success in this role requires giving editors and creators clear direction that results in high-quality content.
Success in this role requires using data and performance insights to continuously improve creative.
Success in this role requires staying ahead of trends and identifying new creative opportunities.
Success in this role requires taking full ownership of creative strategy and execution.

Skills

Creative Strategy
Paid Social
Organic Social
Concept Development
Messaging
Content Strategy
Copywriting
Data Analysis
Performance Creative
UGC
Influencer Marketing
Short-form Video
Meta
TikTok
Instagram

Location

U.S.-based

Work Type

Full-time
Individual contributor

Experience Level

Senior

About the Company

Whisky Library is a U.S.-based whiskey retail and subscription company building a modern way to discover and purchase bourbon.
The whiskey industry has remained largely unchanged for decades, and our mission is to meaningfully improve how people explore, learn about, and buy whiskey online.
We are a small, global, execution-driven team that values ownership, speed, creativity, and high-quality output over process or hierarchy.