About the Role
Reporting to the Head of Audience & Rights Management, with a dotted line to the VP of Marketing, you will be responsible for owning the development of compelling video formats, series, and content outputs to bring the Storyful brand to life across Storyful-owned channels as well as marketing and commercial touch points. You will collaborate with stakeholders to create high-performing social-first content and marketing video assets, proactively enhance relationships with platforms and partners, and experiment to identify effective formats for various channels.
Responsibilities
- Oversee and create video content, from start to finish, for social, marketing and owned channels.
- Lead production and editing of marketing video content optimized for LinkedIn, Instagram, TikTok, and YouTube.
- Identify new video content opportunities and translate these into repeatable, scalable content formats.
- Create innovative graphics, visuals, and other video content forms for editorial and marketing materials.
- Work directly with key members of the social and marketing team to complete timely tasks and projects.
- Leverage Storyful’s Newswire assets and Intelligence outputs to transform high-potential content into engaging, platform-native video formats.
- Use industry-standard editing and production tools to rapidly create and iterate content.
- Define and optimize against key performance metrics including watch time, retention, engagement, and audience growth.
Requirements
- 5+ years experience in video production and content creation with a strong focus on social and digital platforms.
- Video expertise and an understanding of the social media landscape, platform nuances, and social trends.
- Understanding of how content can be adapted for different audience types and objectives.
- Fluency with social media platforms, marketing tools, and digital media insights.
- Video production and storytelling skills with an understanding of the power of video content across social and marketing contexts.
- Proficiency using Adobe Premiere and other editing platforms (CapCut, DaVinci Resolve) to produce and cut social-first video content.
- Hands-on experience directing and producing on-camera talent, including shoot setup, teleprompter use, and basic lighting.
- Demonstrated ability to create content that delivers measurable performance.
- Graphics creation proficiency.
- Initiative with a bias toward action and the ability to take ownership.
- A strong communicator and cross-functional collaborator.
- Strong organization, time and project management skills.
- Ability to work under and meet tight deadlines.
Skills
- Adobe Premiere
- CapCut
- DaVinci Resolve
Location
- New York City
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $70,000 - $80,000 + 5% Bonus
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more.
- Optional benefits to meet diverse needs.
About the Company
- Storyful is a news and intelligence agency, now part of Dow Jones.
- Founded in 2010, Storyful sources, verifies, and distributes user-generated content, breaking-news footage, and viral videos to news outlets, broadcasters, and media organizations.
- Newswire by Storyful is the world’s first social media newswire.
- Storyful Intelligence helps partners understand attitudes, behaviors, and emotions shaping the world.
- Storyful’s mission is to provide intelligence-driven marketing and communications strategies by delving into social and digital media intelligence.
- Storyful’s direct-to-consumer social properties have millions of subscribers and followers, generating millions of views each month.
- Storyful is focused on building social audiences, monetizing clips, and developing new formats and opportunities with platform partners.
- Storyful leverages video content to support marketing, brand, and commercial objectives across the business.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- EEO/Disabled/Vets
