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About the Role

Cohesity is seeking a senior marketing leader with a proven track record in driving CxO engagement, Account-Based Marketing (ABM), and net-new pipeline to join the UKI Field Marketing team as a Senior Field Marketing Manager. This role is crucial for owning marketing strategy and execution for UK, Strategic Accounts, Public Sector & Alliances, focusing on building executive relationships, integrating field and channel plans, and driving net-new logo pipeline in complex market segments.

Responsibilities

Drive CxO engagement and pipeline across strategic account ABM and public sector buying.
Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs.
Design and execute tiered ABM programs (1:1, 1:few, 1:many) for strategic accounts and public sector buyers.
Prioritize and sequence investment across public sector subsectors (central government, health, education).
Operate industry-led programs, collaborating with Alliances and Growth teams.
Work with the UK channel team to merge field and channel plans.
Own UK cyber security field events end-to-end, including planning, execution, and follow-up.
Partner with the SDR team to ensure lead follow-up and translate marketing activity into pipeline.
Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content.
Navigate public sector procurement cycles and frameworks.
Partner with the centralized Alliances team on joint programs with CSP partners.
Partner with the centralized Growth/corporate marketing team on vertical campaigns.
Own budget planning and management for field marketing programs, with accountability for ROI.
Utilize AI tools for intent signals, personalization, content generation, and account research.
Track and report on pipeline contribution, focusing on net-new logo growth.
Provide onsite execution support for major industry events within the UK.
Travel within the UK as needed for events and account engagement.

Requirements

8+ years of field marketing, ABM, or closely related experience at a senior level.
Proven experience running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs.
Consistent record of successfully partnering with sales, building tightly aligned plans.
Experience building programs to win net-new logos.
Channel-centric experience, including building and merging joint plans with partners.
Deep understanding of public sector procurement, rhythms, and priorities.
Strong UKI market knowledge, including the analyst landscape, public sector frameworks, and competitive vendors.
Familiarity with sales and marketing automation systems (e.g., Salesforce).
Comfort using AI tools for research, personalization, and content generation.
Strong business acumen; ability to connect IT spend to business risk and board priorities.
Experience owning budget planning and management for marketing programs with ROI accountability.
Self-motivated, analytical, and comfortable creating structure and process.
Willingness to work as part of a team on cross-sector industry events.
Proven ability to excel in a fast-paced, high-energy environment.
Ability to travel within the UK as needed.

Skills

Field Marketing
Account-Based Marketing (ABM)
CxO Engagement
Pipeline Generation
Executive Briefing Programs
Relationship Management
Channel Marketing
Public Sector Procurement
UKI Market Knowledge
Salesforce
AI Tools
Budget Management
ROI Analysis
Event Management

Location

Work Type

Hybrid

Experience Level

Senior

About the Company

Cohesity is the leader in AI-powered data security, protecting data on-premises, in the cloud, and at the edge for over 13,600 enterprise customers.
The company is backed by major industry players including NVIDIA, IBM, HPE, Cisco, AWS, and Google Cloud.
Cohesity has been recognized as a Leader by multiple analyst firms for Innovation, Product Strength, and Simplicity in Design.
The company is headquartered in Santa Clara, CA, with global offices.

Equal Opportunity

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
Provides reasonable accommodation for individuals with disabilities during the application process.