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About the Role

We are seeking a Product Marketing Manager to support product releases, drive adoption, and create impactful positioning. This role is critical in understanding buyer needs, defining market strategies, and equipping the go-to-market team with necessary tools. The ideal candidate will have a product marketing-first mindset, focusing on market research, messaging, launch ownership, and translating complex healthcare data and AI capabilities into compelling narratives.

Responsibilities

Own messaging and positioning frameworks for Trella's full product portfolio, ensuring clear, differentiated stories tied to customer outcomes.
Develop and maintain deep expertise in buyer personas, ideal customer profiles, and buyer journeys across all Trella target markets.
Build competitive intelligence programs and maintain ongoing analysis to inform positioning, sales enablement, and product strategy.
Develop messaging and competitive positioning for AI-powered features, translating complex capabilities into simple, outcome-focused language.
Create positioning and enablement materials for clinical workflow and data analytics products, tailored to technical and non-technical audiences.
Support product enablement sessions with messaging frameworks, positioning guides, and objection-handling resources for the GTM team.
Connect with customers to build a library of content including case studies, success stories, webinars, and testimonials.
Partner with the Growth Marketing team to ensure product messaging is consistently applied across campaigns, content, and channels.

Requirements

Demonstrated progressive experience in product marketing with a strong command of core product marketing disciplines: messaging, positioning, competitive intelligence, persona development, and launch management.
Experience in a B2B SaaS environment, specifically within healthcare technology, post-acute care, or health systems.
Familiarity with AI-driven products or platforms, including the ability to translate complex AI capabilities into outcome-focused language for healthcare buyers.
Experience marketing data or analytics products, with comfort working alongside product and data teams to extract customer-facing insights.
Superior written communication skills, including a firm command of grammar, messaging hierarchy, and audience-appropriate business writing.
Strong analytical and problem-solving skills, with the ability to combine qualitative and quantitative insights to tell a compelling story and make data-driven recommendations.
Proactive, cross-functional collaborator who can work effectively across product, sales, marketing, and customer success teams.
Familiarity with the healthcare market, including clinical workflows, regulatory considerations, and the dynamics of selling to provider organizations is preferred.
A passion for staying current on healthcare industry trends, regulatory changes, and competitive dynamics impacting the markets Trella serves.

Skills

Marketo
Salesforce
Microsoft Office
Canva
AI tooling (ChatGPT, Claude, Copilot)

Location

Atlanta
Philadelphia
Remote (select U.S. locations)

Work Type

Hybrid
Remote

Experience Level

Progressive experience in product marketing

Salary/Compensations

Competitive salary, incentive compensation, and equity shares

Benefits

Health, dental, vision, and voluntary benefits
Competitive salary, incentive compensation, and equity shares
401(k) retirement savings
Flexible PTO and 10 paid holidays
Flexible work hours
Paid leave programs
Marketplace for discounted retail and entertainment

About the Company

Trella Health is the AI-powered intelligence and workflow platform helping health systems and post-acute providers turn fragmented healthcare data into decisive action.
We bring together market intelligence, referral workflows, patient discharge automation, and care coordination tools so healthcare organizations can make smarter decisions, strengthen business and clinical operations, and deliver high-quality, cost-efficient care.
Powered by billions of data points across claims, referrals, patient discharge, and clinical data, Trella Health gives customers the intelligence and workflows they need to understand their markets, build stronger referral relationships, coordinate patient care transitions, and grow with confidence.
Since launching our first product in 2016, Trella Health has continued to grow our team, our platform, and our impact across healthcare.
Today, we support more than 17,000 customers, including leading post-acute providers and health systems, and more than 63,000 users across the care continuum.
Trella Health is headquartered in Atlanta, with a growing presence in Philadelphia and team members located across the country.
At Trella Health, you will have the opportunity to do meaningful work with people who are focused on outcomes, committed to continuous improvement, and supportive of one another.
We believe great work happens when team members feel trusted, connected, and empowered to grow.
Our culture is built on transparency, accountability, partnership, and the belief that better healthcare starts with better decisions.
Trellavators work hard, move fast, celebrate wins, and have fun along the way.

Equal Opportunity

Trella Health is an equal opportunity employer.
All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws.