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About the Role
ServiceNow is seeking a Director of Industry Marketing to define the positioning and go-to-market strategy for the Life Sciences industry. This role involves shaping the industry narrative, developing messaging, and equipping a cross-functional team to drive success in a key market segment. You will be at the forefront of product marketing, creating foundational messaging and strategic assets to transform how the industry perceives ServiceNow's AI-driven solutions.
Responsibilities
- Own and publish the industry message house for the full ServiceNow platform, including positioning for all prioritized solution areas, with quarterly updates.
- Lead marketing strategy for the Life Sciences industry within the cross-functional Industry POD, translating buyer dynamics and AI adoption trends into executable plans.
- Own the Marketing Bill of Materials (BOM) for all prioritized industry solutions, including corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
- Direct ServiceNow's presence at first-party events (Knowledge, Industry Expo) and own the content and engagement strategy for key third-party industry events.
- Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns, with targets, ROI tracking, and outcome reporting tied to team OKRs.
- Translate platform and AI innovation into outcome-based narratives grounded in the customer's value chain and business results.
- Drive field adoption through enablement programs and seller certifications.
- Utilize AI tools as the primary workflow for research, drafting, content iteration, and competitive intelligence.
- Set the standard for how the team works in an AI-native world.
Requirements
- 12+ years of B2B marketing experience.
- 5+ years of product marketing experience in a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
- Deep command of the Life Sciences industry, including buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and business outcomes driving platform investment.
- Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
- Proficiency in using AI tools daily for research, drafting, and content updates.
- Strong executive presence and written communication skills.
- Outcome-oriented with accountability for awareness numbers, pipeline contribution, and BOM coverage.
- Comfortable building messaging and strategy where none currently exists.
- Experience driving results through first-party and third-party industry event programs.
- Ability to travel up to 20%.
Skills
- Product Marketing
- Industry Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Content Development
- Event Marketing
- Demand Generation
- Field Marketing
- AI Tools
- Competitive Intelligence
- Executive Presence
- Written Communication
Location
- AMS - North America and Canada
Work Type
- Flexible
Experience Level
- Director
- 12+ years B2B marketing
- 5+ years product marketing
About the Company
- ServiceNow is an AI control tower for business reinvention, bringing together AI, data, and workflows to help companies work smarter, faster, and better.
- The company is building an AI-native culture where technology and talent are unstoppable together.
- ServiceNow delivers real business outcomes across the full industry value chain with a single platform that connects people, data, and workflows.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- All qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- ServiceNow may be required to obtain export control approval from government authorities for certain individuals for positions requiring access to controlled technology subject to export control regulations.