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About the Role
The Senior Marketing Manager will sit at the intersection of brand marketing and integrated marketing. This role develops sales material and collateral used by our sales organization, building brand marketing strategy and materials across multiple titles while generating integrated presentations for luxury and art-world brands and agencies.
Responsibilities
- Develops brand marketing strategy and materials for Robb Report, ARTnews, Art in America, and Artforum, ensuring consistent positioning across titles
- Works on creating pre-sale ideas and stories across each title's assets, including digital, print, and events
- Provides strategic input, creative solutions, and concepts to sales team
- Ensures all proposals address client needs while highlighting each title's core values and capabilities
- Explores fresh and innovative ways to drive client business
- Leverages insights to tell the brand story, including research pulls from Ipsos, comScore, and GA, as needed
- Accompanies the sales team and/or marketing management on sales calls to present marketing platforms and client-specific opportunities in person
Requirements
- At least 5 years’ marketing experience in media, with experience across luxury and/or art-world brands a plus
- Minimum of 1-2 years management experience
- Ability to multi-task and manage time and priorities efficiently in a fast-paced environment
- Strong writing background, with the ability to communicate clearly and concisely in both written and oral presentations
- Big-picture thinker, solutions-oriented
- A passion for media, a collaborative spirit, and a get-it-done-right attitude
- Values working as part of a team, but is also self-directed and able to work independently
Skills
- Ideation
- Custom content
- Digital marketing
- Social media marketing
- Organizational skills
- Attention to detail
- Managing multiple ongoing projects
- Creating custom proposals
- Brand marketing programs
- Microsoft
- Jira
- comScore
- Ipsos
Location
- New York City
Work Type
- Onsite 4 days a week
- 1 day remotely
Experience Level
- Senior
Salary/Compensations
- $90k - $115k
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family
- Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
- Employee Assistance Program
- Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- 401(k) Retirement Plan with an Employer match
- Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials
- Flexible Vacation Policy
About the Company
- The luxury group at PMC includes Robb Report, ARTnews, Art in America, and Artforum.
- Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers for nearly 40 years.
- Artforum is the magazine of record for the contemporary art world, delivering the highest level of critical discourse to an international audience.
- ARTnews is the oldest art magazine in the world and the world's leading authority in art journalism.
- Art in America has published groundbreaking critical insights about contemporary art and culture since 1913.
- Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people.
- PMC owns over 300 live events and reaches audiences across all screens.
- Penske Media is recognized as one of the Top 100 Private Companies in the United States and North America.
- PMC's portfolio includes Iconic Media Brands (PMX), Live Events & Experiences, and Data & Analytics.
- PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.