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About the Role

This strategic and execution-focused marcomms role involves defining how Samsung Ads presents itself in the market across owned and paid channels, from campaigns and thought leadership to CRM, website content, social storytelling, and performance analysis. The ideal candidate is passionate about data, naturally curious, and adept at translating strategy into impactful content and optimized results.

Responsibilities

• Develop and lead the European content marketing strategy, translating business priorities into compelling stories and narratives.
• Create and oversee high-quality content across various formats, including whitepapers, case studies, keynotes, video concepts, newsletters, website, and social assets.
• Partner with regional stakeholders to ensure consistent and compelling communication of the Samsung Ads value proposition.
• Own website content planning, updates, and optimization to enhance user journeys and storytelling.
• Utilize data and audience insights to improve website performance, engagement, and content relevance.
• Lead CRM as a strategic discipline, using Salesforce to connect audience insights, campaign messaging, content engagement, and conversion.
• Build a CRM approach ensuring every message and journey has a clear purpose and measurable outcome.
• Partner with sales, operations, and commercial stakeholders to create audience segments and nurture flows.
• Define and execute the social media strategy for Samsung Ads in Europe.
• Develop platform-native content for social media, including copy and creative briefs.
• Track social media performance and community engagement to refine strategy.
• Lead paid media planning and activation for marketing and communications campaigns in Europe.
• Own the email marketing strategy and execution, including campaign planning, segmentation, messaging, testing, and reporting.
• Build email programs to support various stages of the customer journey.
• Define success metrics across channels and campaigns, establishing a measurement framework.
• Translate data into actionable insights to identify areas for improvement and demonstrate business impact.
• Share results and recommendations with stakeholders to strengthen future planning.
• Provide clarity on strategy, team purpose, and direction.
• Support team development through mentoring, coaching, and feedback.
• Role model inclusion to build trust and psychological safety within the team.
• Ensure effective communication within the team, cascading information from leadership.
• Manage the onboarding and offboarding processes for team members.
• Oversee annual people management cycles, including goal setting, evaluation, and salary reviews.
• Ensure team compliance with company processes, procedures, and values.

Requirements

• Proven marketing leadership experience in developing and executing integrated brand and content strategies across multiple channels.
• Strong storytelling and brand positioning abilities.
• Hands-on content creation experience, comfortable with both strategy and execution.
• Digital-first mindset with experience managing paid and owned media channels, CRM systems, and web platforms.
• Data-driven approach, confident in using metrics and insights to optimize performance and demonstrate business impact.
• Collaborative team player with experience working across functions.
• Adaptable multitasker who thrives under pressure in a fast-paced environment.
• Creative thinker and problem solver with a solutions-oriented mindset.

Skills

• Content Marketing
• Website Management
• CRM Leadership
• Salesforce
• Social Media Strategy
• Paid Media Strategy
• Email Marketing
• Measurement and Insight
• Brand Strategy
• Content Creation
• Digital Marketing
• Performance Optimization
• Cross-functional Collaboration
• Project Management
• Problem Solving

Location

• UK
• Germany
• France
• Italy
• Spain
• US
• Australia
• New Zealand
• India
• Brazil
• Mexico
• South Korea

Work Type

• Hybrid working - 3 days in the office and 2 days at home per week

Experience Level

• Marketing leadership

Benefits

• Bonus scheme linked to individual, team and company performance
• Car allowance
• Healthcare cash plan or private medical – family cover
• Income protection
• Enhanced pension contribution
• Three volunteering days each year
• Flexible benefit portal and contribution of £55 per month
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal

About the Company

• Samsung Ads is a division of Samsung’s media & services business, harnessing data, technology, and scale to create seamless advertising experiences.
• We deliver high-impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter.
• Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA’s People First Promise badge of honour in 2025.
• Launched in 2015, Samsung Ads has offices globally.

Equal Opportunity

• We are an equal-opportunity employer and value diversity at our Company.
• We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.