Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As Marketing Manager Brand, Event & B2B Marketing, you will drive the execution of our brand strategy in Germany and Austria, support the Swiss team, and plan events and B2B initiatives to fuel sales efforts. You will bring global campaigns to life at a local level, ensuring consistent brand presence across all touchpoints.

Responsibilities

• Implement and localize Ticketmaster's global brand strategy, campaigns, and materials for the GSA region, developing complementary local initiatives.
• Align with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standards.
• Plan and organize B2B events for the GSA market in collaboration with sales teams and senior colleagues.
• Create marketing materials, presentations, and sales collateral for B2B purposes, such as Case Studies, White Papers, and Blog Content, aligned with the Content Marketing team.
• Conduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings.
• Collaborate with Content & Community Marketing colleagues on LinkedIn and other business-focused social networks, aligning on decision-maker-targeted content.
• Regularly review local brand and event strategy against global objectives and reporting standards.
• Ensure a consistent brand presence across all channels and touchpoints.
• Measure and report on the success of brand and event initiatives.
• Coordinate with external agencies, service providers, and creative partners.

Requirements

• First professional experience in marketing (e.g., internships, working student roles, or 1-2 years in a full-time position), ideally with exposure to brand, event, or B2B marketing.
• Understanding of B2B marketing mechanics and openness to collaborating with sales teams.
• First experience supporting the coordination of agencies or external service providers is a plus.
• Willingness to travel within the GSA region.

Skills

• Interest in and understanding of planning and supporting events of varying scale.
• Good organizational skills, hands-on mentality, and a structured way of working.
• Fluent German and very good English skills.
• Interest in entertainment, live events, or ticketing.
• Experience with UI/UX design tools (especially Figma) is a plus.
• Good communication skills, with the ability to adapt to different stakeholders.
• Creative mind with an eye for brand consistency.
• Interest in the commercial side of marketing.
• Comfortable representing the brand externally.
• Proactive and hands-on.
• Ability to stay organized and reliable under pressure in a fast-paced, deadline-driven environment.
• Collaborative team player.

Location

• Berlin

Work Type

• Permanent
• Full-time

Experience Level

• Junior

About the Company

• Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company.
• Our vision at Ticketmaster is to connect people around the world to the live events they love.
• We are the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business.
• Our culture is inspiring and diverse, driven by accessible leaders, attentive managers, and enthusiastic teams.
• Our work is guided by our values: Reliability, Teamwork, Integrity, and Belonging.

Equal Opportunity

• We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.
• You will be working in an inclusive environment and be encouraged to bring your whole self to work.
• We will do all that we can to help you successfully balance your work and homelife.
• As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
• It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.