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About the Role

As Marketing Manager Content & Community, you will own the content and community strategy for Ticketmaster across Germany and Austria, creating engaging content and building genuine fan engagement across social channels. This role is ideal for someone who loves content creation and community-building within the live entertainment and music space.

Responsibilities

• Own the content and community strategy for Ticketmaster across Germany and Austria, ensuring content resonates with local audiences while aligning with global brand guidelines.
• Provide the Swiss team with guidance and strategic input for content creation and community management.
• Plan, create, and curate engaging content across B2C social media and community channels.
• Build, grow, and actively manage an engaged community around concerts, events, and artists.
• Develop a content calendar balancing always-on community content with campaign-driven and event-specific content.
• Localize global content assets and campaign materials for the GSA market.
• Moderate and manage community interactions, maintaining brand voice and tone.
• Identify and collaborate with creators, fans, and community voices to amplify reach and authenticity.
• Monitor community sentiment and feedback to shape content direction.
• Track and report on content performance and community engagement metrics.
• Stay on top of platform trends, formats, and community best practices.
• Work closely with Brand, B2B, Event, CRM and Performance Marketing colleagues to ensure content and community activity supports broader marketing goals.

Requirements

• Several years of experience in content creation and/or community management, ideally within entertainment, music, events, or ticketing.
• Strong track record of building and growing engaged digital communities.
• Excellent eye for content, storytelling, and tone across different platforms and formats.
• Good understanding of content and community performance metrics, with the ability to translate insights into action.
• Fluent German and very good English skills.
• Hands-on, creative, and detail-oriented working style, comfortable working close to the day-to-day content and community activity.
• Genuine passion for live entertainment, music, and fan culture is a strong plus.
• Solid understanding of social media KPIs, analytics tools, and data-driven optimization.
• Excellent communication skills, with the ability to adapt tone and messaging for different audiences, platforms and stakeholders.
• Creative mind with a strong instinct for storytelling, content, and what resonates with fans online.
• Proactive and innovative, quick to spot and test new content formats and trends.
• Highly organized with strong attention to detail, able to manage multiple content streams and deadlines.
• Comfortable working in a fast-paced, always-on environment where priorities can shift quickly.
• Collaborative team player, able to support and guide others with a positive, constructive spirit.

Skills

• Content creation
• Community management
• Social media strategy
• Content strategy
• Community engagement
• Content calendar development
• Content localization
• Community moderation
• Performance tracking
• Data analysis
• Social media trends
• Storytelling
• Brand voice
• KPI analysis
• Analytics tools

Location

• Berlin

Work Type

• Permanent
• Full-Time

Experience Level

• Several years of experience

About the Company

• Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company.
• Ticketmaster’s vision is to connect people around the world to the live events they love.
• Ticketmaster is the world’s largest ticket marketplace and a leading global provider of enterprise tools and services for the live entertainment business.
• The company fosters an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams.
• Company values include Reliability, Teamwork, Integrity, and Belonging.

Equal Opportunity

• Working in an inclusive environment and encouraged to bring your whole self to work.
• Encouraged to develop professional and personal aspirations, enjoy new experiences, and learn from talented people.
• Talent matters, and applications are encouraged from people irrespective of gender, race, sexual orientation, religion, age, disability status or caring responsibilities.