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About the Role

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams. Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

Responsibilities

Build strategic creative briefs that drive conversions on paid channels in partnership with Growth and GM teams.
Bring learnings and insights to projects to ensure best-in-class creative delivery.
Identify key creative testing opportunities and brief assets aligned with testing goals.
Collaborate with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results.
Monitor and analyze the performance of Performance and Innovation assets, using data to identify areas for optimization.
Share performance insights and next steps regularly with marketing leadership and creative partners.
Stay informed about industry trends, platform updates, and emerging technologies to enhance campaign performance.

Requirements

Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required.
5-7 years of creative strategy / marketing experience ideally at a start-up, specifically on a team that handles high volume of output and drives results for a fast-growing business.
Experience writing creative briefs and providing thoughtful feedback for marketing assets.
Excellent interpersonal, verbal and written communication skills.
Experience in planning and executing marketing campaigns from start to finish.
Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels.
Ability to react to growth briefs by applying data-driven insights and creative solutions for channels.
Ability to collaborate with the creative team on static + video concepts.
Ability to ensure brand guidelines are adhered to throughout creative production.
Ability to quickly react to data and guide the creative team on producing more conversion driving assets.
Deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.

Skills

Creative strategy
Marketing
Paid digital channels (Meta, TikTok, YouTube, Google)
Creative brief writing
Data-driven insights
Performance analysis
Collaboration
Communication (written and verbal)
Trend analysis
Strategic thinking
Analytical skills

Location

New York

Work Type

Full-time

Experience Level

5-7 years

Education Level

Bachelor's degree

Salary/Compensations

$101,430—$117,300 USD

Benefits

Competitive Salary & 401k company match that vests immediately upon participation
Flexible Spending Account (FSA)
Pre-tax commuter benefits
Generous parental leave of 16 weeks, PTO, and Holidays
$0 monthly premium and other flexible health plans effective first day of employment
85% discount on your subscription to HelloFresh
15% discount on friends & family meal kit subscriptions
In-office snacks, weekly catered lunches, and fun events
Company-sponsored outings & Employee Resource Groups

About the Company

HelloFresh is a mission-driven company.