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About the Role
This role drives the product strategy for AppDirect's infrastructure, focusing on growth through increased product distribution, seller success, and transaction volume. The mandate is to identify and execute high-leverage distribution strategies, leading a team and owning outcomes.
Responsibilities
- Run the product strategy, setting the vision and roadmap for partner integration and Tackle offerings.
- Help sellers with go-to-market across a broad ecosystem.
- Lead a team of PMs to grow NMV and GMV across the platform.
- Identify and implement growth levers for product adoption, conversion, and sales.
- Strengthen pathways for sellers to reach market, including catalog reach, discoverability, partner channels, and co-sell motions.
- Partner directly with large cloud providers and strategic technology partners to create mutual growth.
- Align cross-functional teams (Engineering, Design, Partnerships, Sales, Marketing, Finance, Customer Success) around distribution and partner selling opportunities.
Requirements
- 6+ years in product management, with meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution.
- 3+ years leading and developing product managers.
- A track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth.
- Strong commercial judgment across distribution economics: packaging, incentives, partner motions, growth loops.
- Ability to operate at both strategy and execution levels.
- Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution, or multi-party commerce.
- An AI-pilled approach and perspective on how AI changes technology sales and distribution.
- A bias for experimentation, measurable impact, and action over polish.
Skills
- Product Strategy
- Product Vision
- Roadmap Development
- Marketplace Systems
- Cloud Marketplaces (AWS, Azure, GCP, Salesforce)
- SaaS/ISV Distribution
- Multi-party Commerce
- Distribution Economics
- Partner Ecosystems
- AI Application in Sales and Distribution
- Experimentation
- Communication
- Influence
- Commercial Judgment
Location
- Global
Work Type
- Full-time
Experience Level
- 6+ years in product management
- 3+ years leading product managers
Salary/Compensations
- $175,000—$235,000 CAD
Benefits
- Performance-based bonuses
- Full range of benefits
About the Company
- AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.
- AppDirect powers millions of subscriptions worldwide for organizations.
- AppDirect has a values-driven culture that enables employees to 'Be Seen, Be Yourself, and Do Your Best Work'.
Equal Opportunity
- AppDirect believes that innovation thrives in an environment that houses diversity of excellence, experience and thought.
- AppDirect fosters an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work.
- AppDirect strongly encourages applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.