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About the Role
Netrality is seeking a seasoned Growth Marketing Manager to develop and execute full-funnel marketing programs that drive qualified pipeline and accelerate sales. This role will guide content strategy for SEO and AI-enhanced discovery, build scalable campaigns, and support lead generation and brand awareness initiatives. You will shape brand voice, run integrated campaigns, and deliver measurable outcomes through marketing automation, analytics, and conversion optimization. The ideal candidate thrives in fast-paced environments, leads with data, and continually tests, learns, and iterates to drive performance.
Responsibilities
- Conceptualize, design, and execute integrated, multi-channel marketing campaigns (paid search/social, email, ABM, events) to generate qualified leads and sales pipeline.
- Support campaign strategy, creative briefing, audience segmentation, and performance reporting.
- Assist in building nurture flows, lifecycle campaigns, and customer-curated content to increase conversion and customer expansion.
- Create and manage social content for Netrality’s LinkedIn page.
- Help build and manage a strategic content roadmap that supports brand storytelling and sales enablement.
- Create and guide the development of emails, blogs, whitepapers, case studies, landing pages, video scripts, and multimedia assets to enhance campaigns and increase engagement.
- Edit, manage, and update content on Netrality’s website and third-party platforms to optimize for SEO and emerging discovery methods.
- Work with external vendors on design, video, photography, and other creative needs.
- Help optimize Salesforce, Pardot/Marketing Cloud Account Engagement, GA4, and campaign tools for performance capture, scoring, and reporting.
- Develop dashboards and insights that surface ROI by channel, campaign, and segment.
- Use Gen-AI tools to accelerate content creation and campaign iteration.
- Contribute to event strategy, collaborating on hosted and industry events aligned to pipeline goals.
- Assist with managing logistics, vendors, materials, and post-event follow-up and ROI tracking.
- Support on-site event execution as needed.
- Coordinate with external agencies and vendors, managing timelines and deliverables.
- Use marketing tools and CRM systems to support campaigns and reporting.
- Manage marketing inventory and promotional materials.
- Partner with the sales team to align on ICP, messaging, and attribution.
- Collaborate with internal teams on ad hoc marketing needs.
- Support indirect and direct sales teams with marketing materials, nurture campaigns, and co-marketing initiatives.
- Assist with coordinating campaign assets, timelines, and deliverables across internal and external teams.
- Help establish simple, repeatable marketing processes.
- Support special projects as they arise.
- Help implement and maintain consistent branding across properties, materials, and events.
- Support property level marketing needs and portfolio updates.
- Perform any other tasks or assignments as requested.
Requirements
- 4–8+ years of experience in a broad B2B marketing role.
- Proven success driving growth in complex or technical industries (e.g., infrastructure, SaaS, telecom, or data centers).
- Experience supporting multiple marketing functions in a lean or fast-growing organization.
- Comfortable executing work independently and managing multiple priorities.
- Familiarity with common marketing tools (CRM, email marketing, website CMS, analytics, design tools).
- Strong organizational skills and attention to detail.
- Demonstrated ability to apply Gen-AI tools or automation to marketing workflows.
- Exceptional verbal and written communication skills and an eye for detail.
- Well-organized, self-motivated, and works well within a team dynamic.
- Adhere to all guidelines and expectations set forth in the company’s corporate handbook.
Skills
- Salesforce
- Pardot (or similar platforms)
- Marketing Cloud Account Engagement
- GA4
- Google Ads
- LinkedIn Campaign Manager
- Adobe InDesign
- Adobe Photoshop
- WordPress
- Monday.com
- Canva
- Gen-AI tools
Location
- Philadelphia, PA
- Kansas City, MO
- Indianapolis, IN
- St. Louis, MO
- Houston, TX
- Chicago, IL
Work Type
- Remote
Experience Level
- 4-8+ years
Education Level
- Bachelor’s degree in Marketing, Communications, Business, or related field
About the Company
- Netrality is a close-knit team of A-players.
- This is an opportunity for the right person to establish efficiencies and best practices that suit the growing needs of Netrality’s dynamic marketing team.
- Netrality is geographically diverse across the United States.
Equal Opportunity
- Highest ethical and professional conduct and integrity