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About the Role
HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. This role focuses on turning performance strategy into platform-native creative, from concept and visual direction through hands-on design and execution. It's a player-coach position involving setting visual direction and actively participating in design and asset creation.
Responsibilities
- Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT, spanning video and static assets.
- Translate Growth strategy into compelling visual direction for food styling, set design, talent direction and creator partnerships.
- Collaborate with a copywriter to develop cohesive concepts that communicate key messages.
- Provide creative direction to videographer, editor and producer on set and in post-production.
- Partner with Creative Strategy and Growth to understand campaign goals and iterate creative based on data.
- Review and analyze content performance to identify creative opportunities and provide recommendations.
- Set and maintain a high creative bar, balancing brand craft with performance marketing demands.
- Advance AI-enabled creative workflows across design and static production.
- Stay ahead of platform behavior, visual culture and emerging technology.
- Manage multiple workstreams simultaneously while maintaining quality, consistency and on-time delivery.
Requirements
- 5+ years’ experience as an Art Director at a creative agency or design-led consumer brand.
- Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns.
- Working knowledge of design software and a hands-on approach to the work.
- Experience being on set, providing live feedback to stylists and videographers, and directing talent.
- Ability to work on-site 4 days a week.
- Experience in DTC or food and beverage is a major plus.
- Proven experience working as an Art Director or in a similar creative role, preferably in digital advertising or social media marketing.
Skills
- Performance-driven creative development
- Platform-native creative across Meta, TikTok, and YouTube
- Concept development and visual direction
- Hands-on design and asset creation
- Video production and art direction
- Paid social campaign expertise
- Data and analytics for creative decision-making
- AI-enabled creative workflows
- Collaboration and cross-functional teamwork
- Communication and presentation skills
- Project management in a fast-paced environment
Location
- On-site (4 days a week)
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $88,935—$102,850 USD
Benefits
- Competitive Salary & 401k company match that vests immediately
- Generous parental leave of 16 weeks
- PTO policy
- $0 monthly premium and other flexible health plans effective first day of employment
- 85% discount on HelloFresh subscription
- Snacks, cold brew on tap & monthly catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment
About the Company
- HelloFresh is a mission-driven company.