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About the Role
The SEM Manager develops and optimizes paid search programs for pharmaceutical and life sciences clients, targeting healthcare providers and patients. This role collaborates with various internal teams to achieve measurable business outcomes through search strategy, campaign execution, and ongoing optimization across major platforms.
Responsibilities
- Develop paid search campaigns across Google Ads, Microsoft Advertising, Google Display Network, and YouTube, ensuring alignment with client objectives and regulatory requirements.
- Manage campaign budgets, pacing, bidding strategies, keyword portfolios, and ad copy, while monitoring performance against KPIs.
- Analyze campaign performance data and audience behavior to identify optimization opportunities and present actionable recommendations.
- Collaborate with Media Planning, Analytics, and Web Development teams to enhance campaign effectiveness, landing page performance, and measurement strategies.
- Maintain campaign quality by adhering to platform best practices, conducting testing, reporting, and continuous optimization, utilizing AI-enabled workflows where appropriate.
Requirements
- 3–6 years of experience managing paid search campaigns using Google Ads and Microsoft Advertising, including campaign setup, optimization, reporting, and budget management.
- Proficiency in using Google Ads Editor, Microsoft Advertising Editor, Microsoft Excel, and Google Sheets for campaign management and performance data analysis.
- Experience in keyword research, writing paid search ad copy, and optimizing campaigns based on performance metrics and business objectives.
- Demonstrated experience presenting campaign performance, optimization recommendations, and strategic insights to clients or cross-functional stakeholders.
- Experience managing campaigns in healthcare, pharmaceutical, regulated industries, or other compliance-driven environments, or transferable experience in regulated advertising.
Skills
- Google Ads
- Microsoft Advertising
- Google Display Network
- YouTube advertising
- Google Ads Editor
- Microsoft Advertising Editor
- Microsoft Excel
- Google Sheets
- Keyword research
- Ad copy writing
- Performance metrics analysis
- AI
- Performance Max
- Demand Gen
- Healthcare advertising regulations
- Privacy considerations
- Pharmaceutical marketing practices
- Google Ads Certifications
- Microsoft Advertising Certification
Location
- New York
- Philadelphia
- Saratoga Springs
- Toronto
- London
- São Paulo
- Singapore
Work Type
- Hybrid
Experience Level
- 3-6 years
Education Level
- Google Ads Certifications
- Microsoft Advertising Certification
- Other relevant digital marketing certifications
Salary/Compensations
- CAD $80,000 - $85,000
About the Company
- The Klick Group, comprising Klick Health, Klick Media Group, Klick Applied Sciences, Klick Consulting, and Klick Ventures, is an ecosystem focused on maximizing the potential of people and clients in life sciences.
- Founded in 1997, Klick has offices globally and is recognized as a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work.
- Klick fosters a high-performance, people-first culture emphasizing creativity, collaboration, innovation, and impact.
- Our Media Craft integrates audience insight, data, and technology to drive measurable impact through continuous testing, learning, and optimization.
Equal Opportunity
- Klick is committed to creating a culture where everyone can thrive and grow, believing that diverse backgrounds, perspectives, and skills lead to the best work.
- We strongly encourage applications from members of historically underrepresented communities, including Black people, Indigenous peoples, people of color, people with disabilities, individuals from gender and sexually diverse communities, and people with intersectional identities.
- We are dedicated to developing an inclusive, barrier-free recruitment process and work environment.
- Accommodation is available upon request; please contact [email protected] to ensure your accessibility needs are met for a positive experience.