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About the Role
Blue J is seeking a Manager, Website & Conversion Optimization to enhance website performance in demand generation, conversion, and growth. This role involves owning key aspects of the website, including architecture, page creation, CRO, and performance, in collaboration with the Brand Team. It's an opportunity to significantly impact the company's growth trajectory.
Responsibilities
- Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness.
- Build and edit pages directly in Webflow, including landing pages and CMS management.
- Partner on CTAs, funnels, and channel decisions within Marketing, coordinating with Product on post-signup handoff.
- Manage vendor and agency relationships, including the technical execution partner, with a focus on building internal capability.
- Apply strong UX/UI judgment to review designs through a conversion and user experience lens.
- Own and drive the A/B testing and CRO experimentation roadmap, running experiments directly and in partnership with the product-led growth team.
- Analyze website behavior using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities.
- Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement.
- Share learnings and recommendations with the Marketing team and cross-functional stakeholders.
- Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website.
- Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools.
- Translate data into actionable recommendations that improve digital performance and user experience.
- Build dashboards and reporting frameworks for Marketing leadership.
Requirements
- 7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS.
- At least 2 years in a role with similar website ownership and CRO responsibilities.
- Strong hands-on experience building and editing pages in Webflow.
- Strong experience with conversion optimization, including owning A/B testing and CRO programs end-to-end.
- Strong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager.
- Strong project management experience, including managing agency and vendor relationships.
- Strong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens.
- A proactive, detail-oriented approach, with a strong interest in continuously improving website performance.
- Excellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand.
- Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends.
- Experience supporting or managing complex CMS migrations is strongly preferred.
- Familiarity with front-end development, including HTML and CSS.
- Familiarity with SEO and AEO is a plus.
Skills
- Webflow
- HTML
- CSS
- Conversion Optimization
- A/B Testing
- CRO
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- HubSpot
- Microsoft Clarity
- Heatmaps
- UX/UI
- Project Management
- AI tools
Location
- Toronto
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 7+ years of experience
- Level 4
Salary/Compensations
- $95,000 - $120,000 CAD per year
Benefits
- Competitive base salary
- Stock options
- Benefits designed to support you and your family
About the Company
- Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies.
- Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.
- Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI.
- By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.
Equal Opportunity
- We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply.
- We value inclusiveness and are an equal opportunity employer.
- We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- We strive to create an inclusive and accessible hiring experience for all candidates.
- If you need any accommodations during the interview process, please let us know in your application.
- Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.