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About the Role
NALA is building Payments for the Next Billion, aiming to make cross-border payments faster, smarter, and fairer. The marketing team's mission is to make NALA a trusted and talked-about brand, ensuring launches have a strong look and story that drives reach, engagement, and growth across numerous social pages and markets.
Responsibilities
- Own the look and brand consistency of all marketing output, including website, social media, paid ads, and CRM.
- Transform product launches into on-brand campaigns by owning the story, hook, and narrative.
- Manage content distribution across 25+ social pages and develop/iterate paid assets for approximately 20 markets, focusing on conversion optimization.
- Adapt creative content for diverse audiences across various markets, including Kenya, Tanzania, Nigeria, and the Philippines.
- Direct video production from storyboard to final output, including look, typography, motion, and pacing.
- Create illustration and visual assets such as icons, illustrations, characters, backgrounds, and 3D elements.
- Produce print-ready artwork for large formats, including briefing printers, checking proofs, and delivering clean files.
- Ensure rapid turnaround for requests, handling small asks the same day and campaigns within days.
- Review assets from other teams to ensure brand alignment.
Requirements
- Strong portfolio showcasing 3-4 years of minimum experience, with a focus on paid ads and branding.
- Fluency in Figma and Adobe Creative Suite, along with AI design tools (e.g., Higgsfield, OpenArt), with strong prompting skills being more important than the specific tool.
- Comfortable with creating and editing video, including AI-assisted video production.
- Native understanding of social media trends, with the ability to analyze viral content and adapt it for NALA's brand, supported by a portfolio of personal social media performance.
- Proactive approach to identifying opportunities and creating solutions without being asked.
- Ability to receive and incorporate feedback constructively, sharing work early and presenting options.
- Sharp communication skills, high attention to detail, and the capacity to translate data into creative decisions.
- Ability to deliver small requests the same day and campaigns within days.
Skills
- Figma
- Adobe Creative Suite
- AI design tools
- Prompting
- Video creation
- Video editing
- AI video editing
- Social media marketing
- Brand consistency
- Campaign development
- Paid advertising
- Illustration
- Visual asset creation
- 3D design
- Print design
- Communication
- Attention to detail
- Data analysis
Location
- UK
Work Type
- Full-time
Experience Level
- 3-4 years minimum
Benefits
- Private Medical Insurance
- Life Insurance (3x salary cover)
- 27 Days Off Plus UK Bank Holidays
- Birthday Leave
- Enhanced Parental Leave (16 weeks full pay for primary caregiver, 4 weeks full pay for secondary caregiver after 6 months)
- Enhanced Pension (Salary sacrifice via Penfold)
- Global Workspace access (WeWork)
- Learning Budget ($1000 annually)
- Themed snacks and Friday lunch
- Monthly Socials
- Free Coffee
About the Company
- NALA is building Payments for the Next Billion, offering faster, smarter, and fairer cross-border transfers.
- Founded in 2022, NALA has experienced significant growth (120x business growth, team expansion from 9 to 150+), raised over $50M, and was recognized in the Forbes Fintech 50 in 2025 & 2026.
- Operates two core products: NALA, a consumer app for international payments from the UK, US, and EU to Africa and Asia; and Rafiki, a B2B payments infrastructure used by companies like MoneyGram and Western Union.
- The team comprises experienced professionals from leading fintech companies such as Wise, Stripe, Monzo, Revolut, and CashApp.
- Company values include acting with urgency, deep thinking, and prioritizing customers.
- NALA offers employees ownership, impact, and the opportunity to revolutionize global payments.