Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As the Senior Brand Manager for Mitre, you will be the driving force behind a global football brand, leading the delivery of the Mitre brand strategy and owning the brand calendar. Your role is to ensure Mitre consistently appears in key moments with relevance, authenticity, and impact, leveraging its heritage to maintain brand love for future generations.
Responsibilities
- Partner closely with the Head of Brand to shape and evolve Mitre’s long-term brand strategy.
- Own the Mitre brand calendar, ensuring consistent and compelling brand presence across football, cultural, retail, and seasonal moments.
- Lead the delivery of omnichannel brand campaigns to drive awareness, connection, and brand love.
- Act as brand guardian, ensuring visual identity and tone of voice are implemented across all touchpoints.
- Manage the brand’s relationships with agencies and external partners.
- Oversee brand guidelines, ensuring their evolution and championing by internal and external teams.
- Lead the collaboration and partnerships strategy, activating partnerships meaningfully and culturally.
- Help shape and grow Mitre’s strategy for international expansion and category growth.
- Inspire and collaborate across teams to bring big ideas to life from concept to execution.
- Line manage the Assistant Marketing Manager, providing leadership, direction, and guidance.
Requirements
- A strong understanding of football culture and its centrality to the game.
- Good commercial understanding and ability to identify high-impact focus areas.
- An innovative thinker who brings creative and authentic ideas.
- A driven, hands-on 'doer' unafraid to make things happen.
- Organized and detail-focused, bringing clarity and momentum.
- Comfortable working at pace and prioritizing effectively in an evolving environment.
- Confident to challenge and probe with a passion for advancing the Mitre brand.
Skills
- Brand Strategy
- Brand Calendar Management
- Omnichannel Campaign Delivery
- Brand Guardian
- Agency Management
- Partnership Management
- International Expansion Strategy
- Category Growth Strategy
- Collaboration
- Leadership
Location
- Hybrid
Work Type
- Hybrid Working
- Full-time
Experience Level
- Senior
Salary/Compensations
- Competitive salary
Benefits
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme
About the Company
- Pentland Brands is a global family business behind iconic active and lifestyle brands.
- Mitre is a football brand built around the real game, its players, teams, coaches, clubs, and communities.
- Mitre has a heritage dating back to 1817, creating products known for quality, durability, and performance.
- Mitre is part of football for generations, from first kicks to Sunday League, training sessions, cup competitions, and the road to Wembley.