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About the Role
Endura is seeking a Head of Brand Marketing to shape and execute a global marketing plan that drives brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations.
Responsibilities
- Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.
- Lead and drive the brand’s relevance and execution in new markets.
- Lead the global brand partnerships strategy, securing and managing high-impact collaborations.
- Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.
- Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.
- Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.
- Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.
- Lead influencer and athlete marketing, identifying, and activating key partners to amplify brand impact and drive authentic advocacy.
- Oversee global events, activations, and experiential marketing, ensuring Endura is at the forefront of cultural moments.
- Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.
- Work closely with the product, design, and innovation teams to ensure Endura continues to lead in high-performance, stylish and distinctive cycling gear.
- Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.
- Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.
- Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.
Requirements
- A proven strategic leader with a track record of driving global brand growth and cultural relevance.
- A marketer who challenges and has expertise in social-first marketing, influencer and athlete partnerships, and community building.
- A visionary brand builder who understands how to integrate storytelling, activations, and digital marketing to deepen consumer connection.
- A commercially savvy leader who balances creativity with data-driven decision-making.
- A strong cross-functional collaborator, aligning marketing with product, commercial, and digital strategies.
- A resilient and energetic leader who thrives in a fast-paced, high-growth environment.
- Likes working in small dynamic teams and brings optimism, drive, and a sense of humour.
Skills
- Social-first marketing
- Influencer marketing
- Athlete marketing
- Community building
- Brand storytelling
- Digital marketing
- Data-driven decision-making
- Cross-functional collaboration
Location
- Scotland
Work Type
- Fixed term contract
- Hybrid working
Experience Level
- Head of Brand Marketing
- Strategic leader
Salary/Compensations
- Competitive salary
Benefits
- Discretionary bonus
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme
About the Company
- Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands.
- Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride.
- Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure.
- It is a brand known for practical innovation, durability and product that is designed to work ride after ride.
- Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.