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About the Role

We are seeking an experienced strategist with exceptional storytelling abilities to simplify complex ideas, craft compelling creative briefs, drive client growth, and foster creative excellence in creator advertising. This role requires leadership and commercial acumen to act as a brand guardian and build relationships with key stakeholders.

Responsibilities

• Devise content strategy for creator-led advertising that enhances client outcomes.
• Articulate human truths through a creator lens to inspire novel creative concepts.
• Write inspiring creative briefs with clear direction for success in the creator space.
• Conduct social landscape and cultural analysis to understand audience behavior.
• Define target audiences and uncover their platform behaviors, attitudes, and nuances.
• Produce messaging recommendations and content plans.
• Provide guidance on social activation phasing and flighting.
• Hypothesize content types that meet client objectives and ensure measurement.
• Set out clear measurement frameworks and KPIs for activation success.

Requirements

• Proven expertise in writing inspiring, clear creative briefs within the creator space.
• Demonstrated ability to inspire, challenge, and generate new ideas.
• Experience building excellent client relationships with a perspective on macro trends and innovations.
• Proven dynamic creative problem-solver with a fresh perspective.
• Collaborative, independent, and proactive.
• Excellent communication and interpersonal skills.

Skills

• Storytelling
• Creative brief writing
• Client relationship management
• Social landscape analysis
• Cultural analysis
• Messaging strategy
• Content planning
• Measurement framework development
• KPI definition

Location

• US

Work Type

• Full-time

Experience Level

• Experienced strategist

About the Company

• Billion Dollar Boy is an award-winning social agency with Creator Instinct®.
• We transform how brands grow in a creator world through sharper strategy and creative work.
• Our proprietary technology, Companion, provides intelligence, precision, and outcome proof.
• FiveTwoNine connects us to qualitative cultural intelligence via a global creator network.
• We have partnered with brands such as Heineken, Nike, Unilever, PepsiCo, and L’Oréal.
• Our agency and work have received recognition from industry awards including Cannes Lions, Adweek, and Webby.

Equal Opportunity

• We believe a diverse, inclusive team ignites creative work.
• We recruit the best talent from every background to transform how brands grow.
• We recruit, develop, and retain talented people regardless of background.
• We do not discriminate unlawfully against any person.
• We select the best person for the job based on qualifications and abilities.
• Our DEI networks and initiatives provide a voice, foster conversations, and drive business improvement.