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About the Role

As a Paid Search Account Executive, you will be responsible for the execution of paid search activity, including keyword research, campaign building, daily governance and optimization, and in-depth data analysis. You will also manage accurate media plans and ensure on-time billing and reconciliations. This role involves developing platform knowledge, collaborating with senior team members on strategy, and continuously seeking opportunities for specialization and departmental training.

Responsibilities

Execute paid search activity.
Perform keyword research and campaign building.
Work with the Global Hub on daily governance and optimization.
Conduct in-depth data analysis.
Create accurate media plans.
Ensure on-time billing and reconciliations.
Develop platform knowledge and work with senior staff to plan and execute Paid Search strategy.
Collaborate with the wider department on training and events.
Support other team members in executing paid search campaigns.
Ensure adherence to the WPP650 Way for Paid Search.
Contribute to the development of Paid Search products.
Utilize available technology, including 1st and 3rd party tools.
Ensure service level agreements are met and tasks are managed through the project management suite.
Contribute to client meetings and ongoing client engagement.
Support the day-to-day QA process for activation, minimizing error and risk.
Prepare wider client or team deliverables, such as actionable insight reports and reporting.
Actively participate in the Paid Search community, including internal meetings and WPP Media training.
Effectively manage paid search campaigns, ensuring timely optimization and performance improvement.
Plan and execute a best-in-class Paid Search strategy in line with the WPP650 Way.
Carry out performance analysis, internal data maintenance, issue identification, and solution implementation.
Perform daily campaign and budget management checks.
Collaborate with the Global Hub to ensure high standards of daily diagnostics and governance.
Identify trends and patterns in data, and resolve alerts and anomalies.
Communicate effectively with line managers, client teams, and client contacts regarding deadlines and deliverables.
Execute a 'fearless growth' mindset by experimenting and driving client performance.

Requirements

Self-starter with a desire to succeed and push boundaries.
Interest in digital marketing, specifically Paid Search and Cross-Platform campaign formats.
Analytical mindset coupled with creativity.
Completed certifications in Google Ads and Microsoft Ads.
Affinity for numbers and basic data analysis knowledge.
Strong Microsoft Office skills, including Excel & PowerPoint.
Ability to manage time effectively and work as part of a group.
Proactive with the confidence to question the status quo.
Ability to focus on causation, not just correlation, and make insights actionable.
Immaculate attention to detail.
Right to work in the UK.

Skills

Paid Search
Keyword Research
Campaign Building
Data Analysis
Media Planning
Billing & Reconciliations
Platform Knowledge
Digital Marketing
Cross-Platform Campaign Formats
Performance Max
Microsoft Audience Network
Google Ads
Microsoft Ads
Microsoft Office
Excel
PowerPoint
Time Management
Teamwork
Problem Solving
Communication

Location

Work Type

Hybrid

Experience Level

Executive

Education Level

Certifications in Google Ads and Microsoft Ads

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using its pioneering agentic marketing platform, WPP Open.
WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships for personalized at-scale creative delivery, powered by Open Intelligence.
WPP 650 is a bespoke agency unit within WPP, dedicated to serving government clients with impactful, modern, and effective public communications.
WPP 650 uses behavior change principles to design smarter services and influence better decisions for millions of people across the UK.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.