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About the Role

This role, as a member of the APAC Brand & Growth Strategy team, aims to drive employee engagement as a strategic growth lever. It focuses on building belief in Tapestry’s vision, enabling behavior change, and strengthening employee advocacy to accelerate the company's growth strategy. The role transforms internal communications into a business driver, connecting people, culture, and strategy to support Tapestry’s ambition to scale growth and brand impact in Japan. Additionally, it supports corporate communications for Tapestry Japan and culture-building across Coach and Kate Spade.

Responsibilities

Translate Tapestry’s growth strategy into clear, compelling local narratives that build belief and alignment.
Develop and execute an integrated internal storytelling engine (Monthly Gatherings, Townhalls, LOOP (intranet), newsletters).
Create content that simplifies strategy and reinforces “why it matters”, driving understanding → belief → action.
Ensure consistency of messaging across platforms while streamlining communication channels for clarity and efficiency.
Design and deliver engagement programs that strengthen employee pride, belonging, and advocacy.
Activate high-impact initiatives including Social Impact (Dream it Real scholarship, volunteering, inclusion initiatives), Cultural moments (Quarterly gatherings, Happy Hours, seasonal events), and Employee recognition (Growth Mindset Awards).
Build a culture where “employees are brand ambassadors”, linking engagement to brand and business outcomes.
Embed a growth mindset culture through storytelling, campaigns, and supporting leadership role modeling.
Partner with leadership to cascade priorities clearly and consistently and role-model desired behaviors.
Support key transformation initiatives (Digital Workplace, AI) through structured change communications.
Leverage video, visual, and digital-first content to drive engagement and clarity at scale.
Optimize usage of platforms (LOOP, Teams) to enhance employee experience.
Introduce new formats (fireside chats, workshops, storytelling campaigns) to increase employee participation and impact.
Define and track engagement KPIs (Employee Engagement Survey, participation, content performance, employee listening).
Establish feedback loops to continuously improve communications effectiveness.
Contribute to building measurement frameworks linking engagement to business outcomes (e.g., advocacy, alignment, participation).

Requirements

4-5 years of experience in internal communications, employee engagement, community building or a related field.
Strong written and verbal communication skills in Japanese and English, with the ability to tell compelling stories and pull-out clear headlines from complex information.
AI-literate and tech-curious: comfortable experimenting with AI tools (e.g., Copilot, ChatGPT, Claude, Gemini) to accelerate research, drafting, and analysis, and eager to explore how emerging technologies can elevate the craft of communications.
Curious learner, enjoys problem solving and can collaborate across teams.
Thrives in a fast-paced, high-volume communication environment while paying close attention to detail and quality.
Passionate about combining culture, storytelling, and social impact to create business impact.
Experience in content creation and implementation across formats (written, visual, digital, in-person/online events).
Thinks beyond communications as execution and operate as a strategic partner to the business.
Understands how to turn employee engagement into a driver of brand heat and growth.
Informed about current news, trends and social landscape.
A passion for our brands.

Skills

Internal Communications
Employee Engagement
Community Building
Storytelling
Content Creation
Digital Communications
Event Planning
AI Tools (Copilot, ChatGPT, Claude, Gemini)
Japanese Language Proficiency
English Language Proficiency

Location

Japan

Work Type

Full-time

Experience Level

Mid-level

About the Company

Tapestry is a global house of brands defined by inclusivity, embracing the exploration of individuality and investing in personal and professional growth.
At Tapestry, employees have the freedom to express themselves and run with their best ideas across Coach and Kate Spade New York.
The company shares a profound belief in both individual and collective potential, knowing that with hard work and dedication, anything is possible.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer.
All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position.
Decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.