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About the Role

We are seeking a proactive and detail-oriented Senior Offline Marketing Associate to support the planning, execution, and performance analysis of offline marketing campaigns across the USA, Germany, and New Markets. This role is ideal for a results-driven marketer with experience managing campaigns from planning through execution and reporting in a fast-paced environment.

Responsibilities

• Manage the planning and execution of offline marketing campaigns across the USA, Germany, and New Markets including Direct Mail, Out-of-Home (digital and print), press advertising, media inserts, parcel inserts, Connected TV (CTV), radio, brand partnerships, and emerging acquisition channels.
• Partner closely with the Head of US Offline & Partnerships to develop campaign plans, budget allocations and forecasts.
• Manage relationships with media agencies, data bureaus, data co-ops (Epsilon and Wiland), and other external partners to support campaign planning, prospecting strategies, media bookings, and execution.
• Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams to deliver campaigns successfully.
• Develop creative briefs and work with design and artwork teams to deliver high-quality campaigns that align with brand guidelines.
• Manage campaign setup, including offer code and URL briefs, ensuring everything is checked and approved before launch.
• Monitor offline channel performance and maintain reporting dashboards, providing weekly updates, performance analysis and actionable insights to the wider marketing team and leadership stakeholders.
• Support the testing, evaluation, and rollout of new channels, partnerships, and strategic initiatives, including pilot programs and emerging offline marketing opportunities.
• Act as a key point of contact across internal teams and external partners, ensuring strong communication, effective project management, and successful campaign delivery.

Requirements

• 4+ years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination.
• Experience managing offline marketing channels such as Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience working with media agencies, vendors, and external partners.
• Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams.
• Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution.
• Proficiency in Microsoft Excel and PowerPoint; experience with Asana is a plus.
• Self-motivated, organized, and able to thrive in a fast-paced environment.

Skills

• Campaign Management
• Offline Media
• Cross-functional Project Coordination
• Direct Mail
• Out-of-Home (OOH)
• Print
• Radio
• CTV
• Brand Partnerships
• Project Management
• Media Agencies
• Vendor Management
• External Partner Management
• Analytical Skills
• Performance Monitoring
• Reporting
• Actionable Insights
• Communication Skills
• Stakeholder Management
• Creative Brief Development
• Microsoft Excel
• Microsoft PowerPoint
• Asana

Location

• New York Office

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $90,000-$95,000 per year

About the Company

• Charles Tyrwhitt is a London-based brand famous for shirts and offering stylish solutions for men's entire wardrobe. They focus on making it easy for men to dress well with unique products and exceptional customer service. The company operates stores globally and has a strong commitment to sustainability, ethical business practices, and supporting charities. They foster a diverse, passionate, and entrepreneurial culture based on the beliefs 'BE the BOSS', 'BE the CUSTOMER', and 'BE the BEST'.