Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As Lead Professional, Brand Marketing, Nike Sportswear, UK & Ireland, you'll shape how Nike connects with consumers across one of the brand's most influential and culturally dynamic marketplaces. You'll bring the Nike Sportswear vision to life through storytelling, experiences, and cultural connections that deepen consumer affinity, drive relevance, and strengthen Nike's position.
Responsibilities
- Drive the Nike Sportswear offense across the marketplace through integrated marketing campaigns, consumer experiences, and cultural connections.
- Bring the Nike Sportswear vision to life through seasonal marketing plans and key marketplace moments.
- Translate EMEA and Global priorities into locally relevant stories, experiences, and campaigns.
- Identify consumer and cultural opportunities and turn insights into impactful marketing initiatives.
- Lead integrated campaigns from strategy through execution with key cross-functional partners.
- Gather consumer and marketplace insights to inform future opportunities and priorities.
- Build authentic relationships with cultural leaders, communities, and partners.
- Partner across marketing and marketplace functions to deliver a connected consumer offense.
- Contribute to broader UK & Ireland marketing priorities as business needs evolve.
Requirements
- Experience in brand marketing and/or brand management, with a strong focus on integrated marketing.
- Proven success developing consumer-led campaigns, experiences, and marketing strategies.
- Strong understanding of the UK & Ireland consumer landscape, including London's influence on sport, style, and culture.
- Experience building relationships with external partners, communities, talent, and organizations.
- Ability to influence across functions and drive alignment without direct authority.
- Strong strategic thinking and the ability to translate insights into marketing opportunities.
- Excellent communication, presentation, and stakeholder management skills.
- Adaptability and a willingness to embrace change.
Skills
- Brand marketing
- Brand management
- Integrated marketing
- Consumer-led campaigns
- Marketing strategies
- UK & Ireland consumer landscape understanding
- Relationship building
- Influencing across functions
- Strategic thinking
- Insight translation
- Communication
- Presentation
- Stakeholder management
- Passion for sport, culture, and product
- Eye for emerging trends
Location
- UK & Ireland
Work Type
- Full-time
Experience Level
- Experienced
About the Company
- At Nike, Sportswear sits at the intersection of sport, style, and culture.