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About the Role

As a Campaign & Content Marketing Manager, you will accelerate the internationalization of campaigns with a driven and pragmatic approach. You will elevate the conception and project management of marketing campaigns for B2C and B2B target groups. You will act as an interface to all marketing functions and product management, creating briefings, coordinating international campaigns on time and reliably, and ensuring consistent communication across all touchpoints.

Responsibilities

Planning, execution, and coordination of global and regional marketing communication campaigns
Conception, implementation, and control of various campaigns for B2C and B2B target groups, from awareness campaigns and content marketing to lead generation, across online and offline channels
Creation of briefings and approval of advertising materials, landing pages, moving images, graphics, etc., as well as coordination of external service providers and agencies
Analysis of market trends and target group needs
Monitoring and measuring the effectiveness of marketing communication activities to derive data-based insights
Close collaboration with Global Digital Marketing & Sales Operations, Product Management, Sales Companies, Regional & Local Marketing Management, and Corporate Communications

Requirements

Successfully completed studies (Bachelor, Master, or Dipl.-Ing.) in Economics, Business Administration, or similar, ideally with a focus on Marketing
At least 3 years of professional experience in B2C marketing and campaign management
Initial agency experience would be ideal
Track record in implementing 360° campaigns in an international environment
Experience in managing multiple projects and stakeholders simultaneously
Familiarity with current industry trends & best practices in advertising
High level of conceptual understanding, a creative mindset, and the ability and interest to work in a fast-paced environment
Fluent German and English skills. Other languages are an advantage

Skills

Campaign Management
Content Marketing
Project Management
B2C Marketing
B2B Marketing
Marketing Communication
Digital Marketing
Stakeholder Management
Creative Mindset
Conceptual Understanding

Location

Global
Regional

Work Type

Full-time
Contract

Experience Level

Senior

Education Level

Bachelor
Master
Dipl.-Ing.

Salary/Compensations

€59,000.00-€117,646.00

Benefits

Competitive total compensation package
Additional benefits
Health programs
Short-term bonus payments

About the Company

Carrier Global Corporation is a leading global provider of intelligent climate and energy solutions.
Dedicated to innovations that bring comfort, safety, and sustainability to everyday life.
Focuses on advancements in temperature control, air quality, and transportation.
Aims to improve lives, support critical industries, and ensure the safe transport of goods.
Has a history of innovation since the invention of modern air conditioning in 1902.
Values a world-class, inclusive workforce that puts the customer first.

Equal Opportunity

Carrier is committed to equal opportunity.
All qualified applicants will be considered regardless of personal characteristics.