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About the Role

This role is responsible for developing, managing, and delivering commercial marketing strategies across Agriconnect’s portfolio of five events and commercial products. You will create integrated multi-channel campaigns to generate leads, support sales, strengthen client relationships, and maximize commercial revenue.

Responsibilities

• Own the commercial marketing strategy across Agriconnect’s portfolio.
• Develop integrated marketing plans to support exhibitor, sponsorship, and commercial product sales.
• Align activity with revenue targets and commercial KPIs.
• Manage commercial marketing spending to maximise ROI.
• Own the commercial social media strategy.
• Develop integrated campaigns across email, social media, SEO, partnerships, and content.
• Lead PPC strategy including Google Ads, LinkedIn, Meta, and paid social.
• Manage PPC and paid media agencies and optimise campaign performance.
• Work with Content and Design teams to develop campaign assets.
• Attend Agriconnect and industry events as required.
• Develop integrated lead generation campaigns.
• Deliver Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Support new business acquisition and client retention.
• Work closely with Sales to improve lead quality and conversion.
• Develop lead nurture programmes and marketing automation workflows.
• Develop and own a clear data build strategy to grow Agriconnect’s commercial prospect and client databases.
• Identify target audiences, sectors, companies, and decision-makers to build high-value prospect lists.
• Work closely with Sales and Data teams to identify gaps in existing databases and develop campaigns to acquire new contacts.
• Use events, content, digital campaigns, partnerships, social media, and other channels to capture new commercial prospects and consented data.
• Develop strategies to increase the quality, depth, and engagement of commercial data.
• Work with the Data and CRM teams to maintain strong data quality, governance, and compliance.
• Develop segmentation and audience strategies to support targeted lead generation, nurture, and account-based campaigns.
• Monitor database growth, engagement, and conversion to demonstrate the commercial value of data acquisition activity.
• Ensure data build activity supports both immediate sales opportunities and the long-term growth of Agriconnect’s commercial pipeline.
• Monitor campaign ROI, pipeline contribution, CPL, MQLs, SQLs, and conversion rates.
• Analyse campaign performance and provide recommendations.
• Maintain excellent CRM data quality and governance.
• Stay informed about industry trends, competitor activities, and market developments.
• Act as the key marketing partner for the Commercial Sales team.
• Work closely with Customer Success, Events, Editorial, Digital, and Data teams.
• Manage relationships with external agencies and strategic partners.

Requirements

• Experience in B2B Marketing, preferably demand generation and/or lead management.
• Experience working in B2B event and media industries preferred.
• Experience managing PPC and paid social agencies.
• Strong understanding of CRM and marketing automation.
• Excellent analytical, communication, and project management skills.
• Highly organised with exceptional attention to detail.
• Ability to work well under pressure, adapt to changing circumstances, and make data-driven adjustments to marketing strategies as needed.

Skills

• Demand generation
• Lead management
• B2B marketing
• PPC
• Paid social
• Google Ads
• LinkedIn Ads
• Meta Ads
• CRM
• Marketing automation
• SEO
• Content marketing
• Social media strategy
• Data analysis
• Project management
• Communication

Location

• London

Work Type

• Full-Time
• Permanent
• Hybrid

Benefits

• 25 days annual leave increasing to 27 after two years
• An extra day off on your birthday
• Matched pension contributions up to 6%
• Employee Life Assurance x4 basic annual salary
• Employee assistance programme
• Employee Discount site

About the Company

• Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Agriconnect is a part of the Arc network.
• Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology. Arc has over 350 talented colleagues located in the U.S, U.K, Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses. For more information, visit www.arc-network.com or find Arc on LinkedIn.

Equal Opportunity

• All souls are welcome
• As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.
• We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.