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About the Role

The Associate Director, GMT Marketing will lead all marketing activities for an upcoming new launch product in Japan, working closely with the Brand Lead and other stakeholders. This strategic role requires seasoned commercial acumen, scientific curiosity, and a growth mindset, with a focus on launch readiness and the development and execution of strategies including disease awareness, patient diagnosis, branded communication, peer-to-peer programming, and non-personal promotion. Close collaboration with Sales, Thought Leader Liaison, Medical Affairs, and other internal functions is essential.

Responsibilities

Serve as a product manager and align the organization behind brand vision
Set the strategic direction for the brand and achieve its revenue targets
Continuously cultivate deep market and customer insights to enhance the strategy
Drive all aspects of marketing programs and tactics from design to execution
Effectively communicate with field sales teams to implement programs and tactics
Engage thought leaders for insights, speaking engagements, and other commercial initiatives
Define and evaluate relevant leading and performance indicators for the brand
Work on the long-term growth and development goals

Requirements

Demonstrated expertise of marketing biopharma brand(s) in Japan
Prior launch experiences, preferably in rare disease and/or specialty care
Deep and well-rounded commercial experience in biopharma industry (e.g. sales, marketing, market research, new product planning)
Demonstrated expertise developing sound brand strategies grounded in customer insights
Executional and operational know-how on marketing programs
Ability to communicate and collaborate effectively with diverse stakeholders
Scientific acumen and comfort with clinically oriented dialogue
Intellectual curiosity and growth mindset
Passion for making a positive contribution to the rare disease community
Fluency in Japanese required
Proficiency in English is preferred

Education Level

Bachelor’s degree required
Advanced degree preferred (e.g. MBA, MS)

About the Company

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer.
We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness.
Alexion participates in E-Verify.

Equal Opportunity

The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law.
Alexion provides reasonable accommodations to meet the needs of candidates and employees.
To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com.