About the Role
Base AI is seeking an execution-oriented marketer to join our team and drive marketing initiatives forward with significant ownership. This hands-on role involves broad responsibilities across demand generation, content, product marketing, events, lifecycle programs, campaign operations, and go-to-market strategies. You will collaborate with leadership on campaign strategy, messaging, content creation, operational execution, event coordination, performance analysis, and launch management. This position is ideal for someone excited to shape our go-to-market motion, refine positioning, and establish Base AI as a market leader, leveraging AI to enhance speed, thinking, creativity, and execution.
Responsibilities
- Manage demand generation activities across multiple channels and platforms.
- Build and launch marketing campaigns end-to-end, from planning and messaging to execution, distribution, and reporting.
- Support webinars, virtual events, field marketing initiatives, and campaign launches.
- Create content across LinkedIn, blogs, email, landing pages, presentations, campaign assets, and sales enablement materials.
- Work confidently across CRM, marketing automation, website, video, design, analytics, and AI platforms.
- Support campaign setup, lead tracking, reporting, attribution, and GTM workflows.
- Manage and update website content, landing pages, and campaign pages.
- Support website content, SEO, AEO, and website administration.
- Create, adapt, and collaborate on marketing assets, presentations, landing page layouts, and campaign visuals.
- Manage and optimize paid campaigns and distribution efforts.
- Analyze campaign performance and identify opportunities to improve results.
- Coordinate launches, workflows, and campaign execution across platforms and teams.
- Collaborate with Sales, Product, and Customer Success teams to improve content, messaging, and campaign effectiveness.
- Use AI to accelerate research, content creation, analysis, creative iteration, campaign planning, and operational execution.
- Work with Israel-based teams on a daily basis.
- Work in a startup environment, wearing many hats, switching between priorities, and maintaining high-output operations.
Requirements
- At least 3 years of experience in B2B tech marketing.
- Experience in growth marketing, content, campaign execution, demand generation, product marketing, or startup marketing environments.
- Strong hands-on experience working with modern marketing and GTM tools, especially Salesforce, HubSpot, Webflow, and Figma.
- Extremely AI-native in how you think and work, actively using tools such as ChatGPT, Claude, Gemini, and other AI platforms.
- Comfortable learning new systems quickly, whether that’s campaign tools, CRM platforms, website platforms, video platforms, design environments, analytics tools, or AI workflows.
- Enjoy moving quickly, working across multiple parts of marketing, and operating beyond one narrow lane.
- Experience working in a global tech startup and understanding the intensity, frequent changes, complexity, and cross-functional collaboration.
- Care about quality, ownership, speed, and continuous improvement.
Skills
- Demand generation
- Content creation
- Product marketing
- Event management
- Lifecycle marketing
- Campaign operations
- Go-to-market strategy
- CRM platforms
- Marketing automation
- Website management
- Video production
- Design tools
- Analytics
- AI platforms
- Salesforce
- HubSpot
- Webflow
- Figma
- ChatGPT
- Claude
- Gemini
- SEO
- AEO
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 3+ years of B2B tech marketing experience
About the Company
- Base AI is building the AI Engagement OS for modern B2B companies.
- We help companies orchestrate customer engagement across the entire customer lifecycle - from onboarding and adoption to expansion, advocacy, and retention - through one unified platform.
- Base AI recently acquired EverAfter, combining two products and two personas into one system to build a new category: the AI Engagement OS.
- We believe AI is fundamentally changing how modern marketing teams operate.
- We’re building a team that works in an AI-native way across content, campaigns, operations, and execution.
