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About the Role
We are seeking an experienced, commercially minded Membership Marketing Campaign Lead to drive demand generation and member engagement for a global membership community. This role focuses on generating new business pipeline, owning campaigns from ideation to execution, and requires strong stakeholder management and commercial acumen.
Responsibilities
- Develop and own multi-channel campaign plans to drive new business pipeline, achieve MQL targets, and support revenue outcomes.
- Build strong, integrated relationships with sales stakeholders to improve conversion rates.
- Own the execution of marketing campaigns across email, LinkedIn, web, and paid media.
- Write compelling email and social copy, and support the design process.
- Adopt a test-and-learn mindset, analyzing data and iterating rapidly to improve campaign performance.
- Tailor messaging and narratives to distinct audiences based on seniority, location, and industry.
- Project manage key content launches, managing expectations and leading internal stakeholder communications.
- Manage budget and report on campaign ROI, pipeline impact, and recommendations for growth.
Requirements
- 3-5 years of experience in marketing, ideally within B2B or professional services sectors.
- Experience with executive or membership audiences is a plus.
- Proven ability to link marketing activities directly to revenue outcomes.
- Provide examples of past campaigns that successfully drove pipeline and sales alignment.
- Native AI user with AI tools integrated into daily workflow for copywriting, data analysis, and optimization.
- Sharp understanding of tone and message nuance, with the ability to tailor communications for executive and membership audiences.
- Strong understanding of marketing automation (Marketo preferable).
- Highly analytical with a track record of testing, learning, and optimizing engagement rates.
- Strong cultural leadership skills, exceptional cross-functional collaboration, and ability to manage complex stakeholder relationships independently.
Skills
- Demand generation
- Member engagement
- Marketing campaign management
- Pipeline management
- Multi-channel campaign planning
- Sales alignment
- Email marketing
- LinkedIn marketing
- Paid media
- Copywriting
- Experimental marketing
- Data analysis
- Audience tailoring
- Project management
- Stakeholder management
- Budget management
- ROI reporting
- AI tools
- Marketing automation
- Analytical skills
Location
- London
Work Type
- Hybrid
Experience Level
- 3-5 years
Benefits
- Direct access to top executives and strategic business insights.
- A safe, human-centered culture where you can build things that matter.
- Targeted career development.
- Compensation that rewards high performance.
- Trust and flexibility to balance member, team, and personal needs.
About the Company
- We are driven by a shared commitment to create impact, learn, and belong.
- As a purpose-driven company, our One & All value ensures that every individual feels seen, supported, and free to bring their whole selves to work.
- Member Obsessed & Entrepreneurial: You help our members win by testing, learning, and iterating.
- Collaborative Community: You co-create as one team, hold each other accountable, and celebrate wins.
- Humble Learners: You stay curious and prioritize team impact over individual credit.