About the Role
The Digital Career Institute (DCI) is a leading provider of digital further education in Germany, helping individuals transition into new careers by connecting education, the job market, and companies.
Responsibilities
- Independently manage and strategically develop Google Ads accounts.
- Develop and implement scalable SEA strategies aligned with defined performance goals.
- Continuously analyze, optimize, and strategically allocate budgets.
- Identify and implement growth, testing, and automation potentials.
- Utilize AI for analyses, research, campaign optimization, reporting, and efficient workflows.
- Proactively advance Google Ads strategies, processes, and best practices.
Requirements
- Several years of professional experience in performance marketing with a focus on Google Ads.
- In-depth expertise in Search, Performance Max, Demand Gen, and YouTube.
- Proven experience in independently managing and scaling complex accounts.
- Strong analytical understanding and proficiency in tracking, attribution, and performance KPIs.
- Confident use of AI tools for analysis, optimization, automation, and more efficient workflows.
- High degree of personal responsibility, strategic thinking, and independent decision-making ability.
Location
- 100% Homeoffice
Work Type
- 100% Homeoffice
- Full-time
Benefits
- No commute with 100% home office.
- Opportunity to actively shape and optimize processes.
- Motivated team, short decision-making paths, and a role with real purpose.
- Modern work environment and flexible working models.
- Power yourself with the Urban Sports Club offering.
- Workation up to 2 x 4 weeks per year in EU countries.
About the Company
- The Digital Career Institute (DCI) and the Impact School are united as a joint player in the education market, helping thousands of people restart their careers.
- DCI offers digital further education, connecting education, the job market, and companies.
- DCI has been offering further education in digital professions since 2016, initially to create new perspectives for refugees and now for people of all nationalities.
- With over 100 employees, DCI is dedicated to providing the best possible training for people to enter the digital industry.
- The Impact School is an innovative educational provider focused on opening up new professional perspectives, especially where traditional educational paths are insufficient.
- The Impact School focuses on qualification, permeability, and genuine participation in the labor market in education, care, and nursing.
- The Impact School develops practical further training offers and works closely with business, politics, and labor market actors.
