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About the Role
Report to the CMO and lead the Brand function for Bloom & Wild across the UK and Germany. Own brand strategy end-to-end, from positioning and campaign development to budget and team leadership, ensuring all activities align with business objectives and present a genuine challenger brand.
Responsibilities
- Own overarching UK & DE brand strategy, ensuring all output aligns with business priorities.
- Develop compelling, insight-led campaigns and seasonal moments using consumer, cultural, and competitor insights.
- Manage the annual brand marketing budget and make ATL/digital investment decisions to drive brand health.
- Lead and develop a multi-disciplined team across PR, Social, Content, Partnerships, and Influencer, connecting their work to business metrics.
Requirements
- Proven track record as a commercially successful brand lead, ideally across both mature and scaling markets.
- Strong experience building and developing high-performing teams.
- Experience with SLT and the ability to influence effectively at Exec level.
- Strong creative instinct balanced with a sharp commercial mindset.
- Genuine enthusiasm for using AI to enhance work processes.
Skills
- Brand Strategy
- Team Leadership
- UK & DE Growth
- Campaign Development
- Budget Management
- Media Planning
- PR
- Social Media
- Content Creation
- Partnerships
- Influencer Marketing
- AI Application
Location
- London, Hybrid
Work Type
- Hybrid
- 12-month FTC
- Maternity Cover
Experience Level
- Brand Leadership
- Team Management
- SLT experience
Benefits
- Core working hours (10–4)
- Hybrid or remote working options
- Up to 45 days per year to work abroad
- 25 days holiday
- Birthday off
- Flexible bank holidays
- Volunteering day
- Day off for wedding or moving house
- Option to buy more annual leave
- Health cash plan
- Flexible training framework
- Workplace nursery scheme
- Generous product discounts
About the Company
- Bloom & Wild helps customers care wildly by celebrating everyday moments, both big and small.
- Certified B Corp™ committed to making long-term positive change for the community and the world.
- The Brand team sits within Marketing, collaborating with Creative, Performance Marketing, Range, and Customer Insight.
- Currently focused on shifting UK perception to a full gifting destination and building brand awareness in Germany.