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About the Role

Wise is seeking a Senior CRM Manager to lead and drive strategy and implementation for Referrals from a CRM perspective. This role involves owning, shaping, and delivering effective customer communication strategies across multiple channels, including email, push notifications, and in-app messages.

Responsibilities

• Develop and independently manage the Key Customers CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
• Collaborate with Partnerships & Affiliates and Referrals teams to implement strategic approaches.
• Manage internal technical and non-technical stakeholder communication, influencing and aligning diverse teams.
• Utilize data-driven insights to segment customers and deliver tailored communication and offerings.
• Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty.
• Analyze campaign performance to identify and implement opportunities for increasing engagement and conversion rates.
• Manage customer database health with a focus on retention and engagement, ensuring compliance with CRM best practices.
• Oversee email calendar management, deliverability, and monthly reporting.
• Implement the localization process for international campaigns.
• Maintain and implement a clear A/B testing plan.

Requirements

• Senior level experience in a CRM role (5+ years) with a strong focus on segmentation, lifecycle management, and stakeholder engagement.
• Comfortable working with different departments and senior stakeholders, including C-level executives.
• Ability to build relationships and alignment, and constructively challenge assumptions.
• A true self-starter and impact-driven individual who thrives on taking full ownership of projects with limited oversight.
• Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle communications.
• End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
• Customer-first attitude with the ability to understand customer segmentation.
• Excellent verbal and written communication skills.
• Technically savvy with a creative eye, comfortable with hands-on creation of emails and canvases within CRM platforms.
• Quick learner and problem solver with a strong analytical mindset.
• Eager to learn and develop with a passion for using data to improve campaign performance.

Skills

• Segmentation
• Lifecycle management
• Stakeholder engagement
• Cross-channel communications (email, push, in-app messages)
• Customer segmentation
• Data analysis
• HTML
• CSS
• Shopify Liquid
• SQL
• Looker
• GA
• MixPanel
• Braze

Location

• London

Work Type

• Full-time

Experience Level

• Senior (5+ years)

Salary/Compensations

• GBP 62000 - GBP 88000

About the Company

• Wise is a global technology company building the best way to move and manage the world’s money.
• We are on a mission to make people's and businesses' lives easier and save them money by creating an entirely new network for the world's money.
• We are proud to have a truly international team and celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

Equal Opportunity

• For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
• We believe teams are strongest when they are diverse, equitable and inclusive.