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About the Role

Join a leading international fitness brand known for its strong culture, proven systems, and member-first approach. We’re looking for an experienced and driven General Manager to lead our West London club — driving membership growth, inspiring a motivated team, and ensuring every member enjoys an outstanding experience. This role combines hands-on leadership, commercial focus, and operational excellence. You’ll work within established frameworks designed to help you deliver exceptional business results and an outstanding member journey.

Responsibilities

Lead by example in all sales activities, including calls, tours, and conversions.
Drive membership growth through effective local marketing and outreach.
Coach and motivate your team to achieve and exceed monthly targets.
Monitor KPIs daily and take proactive steps to maintain performance.
Contribute to budget planning and deliver against commercial objectives.
Ensure every member receives a welcoming, professional experience.
Implement initiatives to boost engagement and retention.
Respond promptly to member feedback and service issues.
Build a genuine sense of community within the club.
Lead, coach, and develop a team of sales and fitness professionals.
Set clear expectations and uphold consistent performance standards.
Promote a culture of teamwork, professionalism, and accountability.
Recruit, train, and support staff to deliver exceptional service.
Maintain high standards of cleanliness, presentation, and safety.
Oversee all health and safety compliance, checks, and audits.
Manage stock, budgets, and supplier relationships.
Ensure smooth daily operations and act as the key point of contact for the club.

Requirements

At least 5 years’ management experience in fitness, leisure, or hospitality.
A proven track record of achieving sales and performance targets.
Strong leadership and team management skills.
Excellent communication and problem-solving abilities.
A hands-on approach with exceptional attention to detail.
A genuine passion for fitness, service, and member satisfaction.

Skills

Sales
Leadership
Operational Management
Team Management
Communication
Problem-solving

Location

West London

Work Type

Full-Time
In-Club Leadership Role

Experience Level

Management experience

Salary/Compensations

£35,000 – £44,000 base salary (OTE up to £52,000 including bonuses)
£38,000 – £44,000 base salary (OTE up to £52,000 including bonuses)

Benefits

Performance-Based Rewards: Competitive bonus structure linked to club performance.
Proven Systems and Support: Operate within a well-established global network with strong operational backing.
Positive Culture: Be part of a team built on accountability, energy, and high standards.
Dynamic Role: A varied position combining sales, leadership, and operational management.
Free gym membership and access to all network facilities.
Comprehensive training and operational support from an established fitness brand.
The opportunity to lead one of West London’s most successful fitness clubs.

About the Company

A leading international fitness brand known for its strong culture, proven systems, and member-first approach.