Brand Manager (DACH & France) – FTC at Little Moons | GB | Rezi

Brand Manager (DACH & France) – FTC at Little Moons

Brand Manager (DACH & France) – FTC

Little Moons · GB

1 weeks ago

Brand Manager (DACH & France) – FTC

Little Moons · GB

8 days ago
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About the Role

Lead the execution of regional marketing plans for DACH and France from our London office over the next 5 months, bringing the brand to life through standout campaigns, exciting product launches, and consumer-centric activity.

Responsibilities

  • Own and deliver the marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.
  • Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany.
  • Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.
  • Act as the day-to-day marketing lead for DACH & France, ensuring clarity on priorities, strong execution discipline, and accountability for delivery.
  • Partner with central teams (e.g. TikTok, paid media, content) to ensure activity is delivered to brief and measured effectively.
  • Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.
  • Champion the voice of the local consumer, using market insight to inform activation and optimise performance.
  • Deliver the current marketing plans across DACH and France, keeping activity on track and on time.
  • Keep activity prioritised against commercial impact, and manage budget to maximise every pound.
  • Partner with agency teams to deliver best-in-class creator, social and PR campaigns.
  • Deliver standout activation, particularly through earned attention and trade marketing.
  • Manage local agencies to deliver high-quality, insight-led activation.
  • Set clear briefs, hold standards high, and keep outputs on brief.
  • Collaborate with central brand, social, and media teams to keep execution consistent and high-quality.
  • Work closely with DACH & France commercial teams to keep marketing aligned with retailer priorities.
  • Influence stakeholders where activity sits outside direct control.
  • Be the day-to-day go-to for all marketing activity in DACH & France.
  • Deliver against timelines, budgets, and KPIs.
  • Track marketing effectiveness across channels and initiatives.
  • Use insight to keep activity performing and flag anything that needs adjusting.

Requirements

  • Fluent in German.
  • Experience in Germany FMCG brand marketing, ideally in food.
  • Able to hit the ground running and deliver at pace from day one, with experience picking up live plans and keeping them moving.
  • Experience running creator/influencer campaigns that have driven results.
  • Experience working with agencies e.g PR / creator.
  • Experience working in a multinational business, comfortable influencing stakeholders across markets.
  • Strong collaboration and stakeholder management skills across functions and geographies.
  • Strong energy and emotional intelligence, with the ability to keep momentum and alignment across markets.
  • Commercially aware, with a clear understanding of how marketing drives results.
  • All applicants must have the right to work in the United Kingdom.

Skills

  • Marketing plan execution
  • Budget management
  • Agency relationship management
  • Trade marketing
  • Commercial collaboration
  • Consumer advocacy
  • Market insight utilization
  • Creator campaigns
  • Social media campaigns
  • PR campaigns
  • Earned attention activation
  • Stakeholder influence
  • Performance tracking
  • Data analysis

Location

  • London office

Work Type

  • Fixed-Term Contract
  • Onsite

Experience Level

  • Experienced marketer

Benefits

  • Opportunity to grow and evolve role and responsibilities
  • Develop career at pace
  • Support, guidance, and training
  • Life Insurance
  • Private Health Insurance
  • Respect, trust, and honesty
  • 25 days holiday plus public holidays (pro rata for FTC and calendar year)

About the Company

  • Little Moons are bitesized, handheld balls of artisan gelato, cheesecake, and ganache wrapped in a soft and chewy rice flour dough.
  • Founded in 2010 by Vivien and Howard Wong.
  • Product roots in high-end restaurants, now in retail packs across frozen and chilled snacking categories.
  • Rapidly established mochi, and frozen and chilled snacking, across the world.
  • Generated more than £50m revenue in 2025.
  • Certified B Corporation, committed to balancing profit and purpose.
  • Part of a global community of businesses meeting high standards of social and environmental impact.
  • Proud of a culture built on smart, passionate, interesting, and funny people who support each other and live values.
  • Mission-driven company.

Equal Opportunity

  • We are committed to welcoming everyone, regardless of gender identity, orientation or expression.
  • We are diverse in age, race, physical or mental ability, ethnicity, and perspective.
  • Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our customers and the communities we serve.