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About the Role
This dual-hatted position involves owning CEIC's global product marketing strategy and execution, while also leading ISI's buyside marketing strategy for the quant, portfolio management, and macro strategy community.
Responsibilities
- Lead CEIC's product messaging, positioning, and competitive differentiation.
- Translate product and data insights into powerful narratives.
- Partner with product, research, and economist teams on new launches.
- Guide regional marketing managers on global campaign deployment.
- Design, execute, optimize, and report on ISI's buyside marketing strategy.
- Deliver integrated multi-channel campaigns across various platforms.
- Own the end-to-end distribution of thought leadership content.
- Manage SEO and SEM performance for both ISI buyside and CEIC.
- Co-own the Developed-Markets Events Calendar, prioritizing sponsorships and conferences.
- Ensure event-sourced pipeline is tracked and reported.
- Arm sales with product one-pagers, persona-specific messaging, and competitive positioning.
- Track performance metrics in HubSpot and Salesforce.
- Report on marketing-sourced pipeline impact and refine approach based on data.
- Co-present marketing performance, campaign insights, priorities, and plans to senior leadership.
Requirements
- 7+ years in global product or B2B marketing within financial services, asset management, fintech, or data/analytics businesses in the buyside.
- Strong understanding of quant and macroeconomic workflows.
- Excellent writing skills, with the ability to turn data & analytical insights into clear, credible, compelling marketing campaigns for institutional audiences.
- Proven experience owning a conference/sponsorship strategy, ideally within capital markets or financial data, alongside broader campaign delivery.
- Hands-on experience with HubSpot and Salesforce to build, deploy, manage and measure campaigns and impact metrics.
Skills
- Product Marketing
- Go-to-market strategy
- Campaign execution
- Marketing strategy
- Product messaging
- Positioning
- Competitive differentiation
- Data analysis
- Content creation
- Multi-channel campaigns
- Email marketing
- Organic social media
- Paid social media
- Digital advertising
- Public relations
- Webinars
- Events marketing
- Thought leadership distribution
- SEO
- SEM
- Sales enablement
- Marketing analytics
- HubSpot
- Salesforce
- Reporting
Location
- Global
Work Type
- Full-time
Experience Level
- 7+ years
Benefits
- Path to Head of Marketing based on performance
About the Company
- Emerging markets are core to the global economy but complex and opaque. ISI provides global market intelligence, so our clients have the clarity to act decisively.
- ISI has spent over 30 years combining data on economies, industries, companies, capital flows, credit and liquidity — enhanced with AI — across five product lines: CEIC, EMIS, EPFR, REDD, and iMoneyNet.
- ISI serves the buyside, corporates, investment & commercial banks, governments and professional services firms.
- ISI is growing fast and recently completed a global brand refresh.
- Agentic AI workflows are now central to ISI's roadmap.