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About the Role

This role is responsible for executing UTS College's AI SEO content roadmap to enhance brand visibility and accuracy on AI-powered search platforms and LLMs. You will collaborate with a digital agency to translate recommendations into high-quality content for the UTS College website and third-party platforms, strengthening the brand's authority and visibility.

Responsibilities

• Translate SEO, GEO, and AEO audit findings into a prioritized content production plan.
• Partner with the digital agency to implement strategic recommendations and bring the AI SEO roadmap to life.
• Write, create, and publish new website pages based on search, audience, and business priorities.
• Rewrite and optimize existing website pages to improve search performance, clarity, engagement, and conversion.
• Support the accuracy and consistency of UTS College information across selected third-party platforms.
• Produce video and multimedia content to support priority website pages and search objectives.
• Collaborate with stakeholders to interview subject-matter experts for accurate information.
• Conduct content audits across priority website sections and external platforms.
• Provide Google Analytics and SEO reporting to demonstrate impact on visibility.
• Work with students, parents, and staff to create content for marketing activities and paid campaigns.

Requirements

• Relevant qualifications in digital marketing, communications, journalism, content, media, or a related discipline.
• A minimum of 8 years' experience in digital content production, website content, digital marketing, or a closely related field.
• Demonstrated experience writing, editing, restructuring, and publishing content for complex websites.
• Strong knowledge of SEO content principles, search intent, and on-page optimization.
• Demonstrated understanding and passion for GEO, AEO, and the impact of AI-powered search on content discovery.
• Experience translating SEO, content audit, or digital strategy recommendations into practical content deliverables.
• Experience turning data sets (including GA4, search, and LLM reporting) into meaningful insights and content recommendations.
• Excellent writing, editing, proofreading, video creation, and interviewing skills.
• Candidates must have full working rights for this position.

Skills

• Digital Content Production
• Website Content Management
• Digital Marketing
• SEO Content Principles
• Search Intent Optimization
• On-page Optimization
• GEO
• AEO
• AI-powered Search
• Content Auditing
• Google Analytics (GA4)
• LLM Reporting
• Video Creation
• Interviewing

Location

• Inner-city campus

Work Type

• 12-month fixed term position

Experience Level

• 8 years minimum experience

Education Level

• Relevant qualifications in digital marketing, communications, journalism, content, media, or related discipline

Salary/Compensations

• Competitive salary with 17.5% leave loading paid annually

Benefits

• Conveniently located inner-city campus
• Diverse and inclusive workplace
• Wellbeing programs (discounted gym memberships, Employee Assistance Program)
• Continuous learning and professional development (LinkedIn Learning, UTS Library)
• Staff Recognition Program
• Additional paid leave over December holidays

About the Company

• UTS College is a leader in pathway education, supporting thousands of international and domestic students.
• For more information visit utscollege.edu.au

Equal Opportunity

• A diverse workplace with a passion for encouraging and supporting inclusiveness.