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About the Role

The Performance Marketing Manager is responsible for planning, executing, and optimizing paid digital marketing campaigns to drive audience growth, customer acquisition, and revenue for Are Media's Subscriptions and Membership businesses. This role involves day-to-day management of paid media channels, performance monitoring, and delivering data-driven optimizations to maximize acquisition, conversion, and return on investment.

Responsibilities

Develop and execute paid media strategies across Google, Meta, and affiliate platforms, aligned with business objectives, acquisition targets, and revenue goals.
Build, manage, and optimize campaign structures, audiences, keywords, bidding strategies, creative, and landing pages to continuously improve performance.
Monitor, analyze, and report on campaign performance against key KPIs including ROAS, CPA, CAC, revenue, and conversion, providing weekly and monthly insights.
Develop and execute A/B testing across audiences, creative, messaging, and landing pages, applying learnings to improve conversion and customer journeys.
Manage paid media budgets, forecasting, and spend to maximize ROI, maintain accountability, and ensure investment aligns with performance and business priorities.

Requirements

Hands-on experience managing Google Ads, Microsoft Ads, Meta, and affiliate marketing platforms.
Ability to interpret data and analytics to make strategic decisions that drive performance and revenue growth.
Strong experience partnering across departments (e.g., Marketing, Content, Sales) to align and execute strategies.
Competence in using analytics and reporting platforms (e.g., Google Analytics, media measurement tools) to assess channel effectiveness.
Experience in managing budgets and financial targets within a media buying context.
Knowledge of direct-to-consumer subscription marketing, particularly customer acquisition and retention tactics, is advantageous.

Skills

Paid Media Strategy
Campaign Management
Performance Optimization
Data Analysis
Reporting
A/B Testing
Budget Management
Google Ads
Meta Ads
Affiliate Marketing
Google Analytics

Location

Australia

Work Type

Flexible work options

Experience Level

Performance Marketing Manager

Benefits

Flexible work options
Additional paid leave (birthday, volunteer, inclusive leave)
Paid parental leave (up to 12 weeks) with parenting gift pack, meal vouchers, and return-to-work support
Opportunities for growth and development (learning pathways, mentoring, Digital Learning Academy)
Comprehensive wellbeing program (EAP, Mental Health First Aiders, online wellbeing portal)
Exclusive benefits and discounts (Fitness Passport, discounted health insurance, beauty services, technology, lifestyle offers)

About the Company

Are Media is Australia’s leading omnichannel content company for women, informing, inspiring, and connecting with 9 in 10 Australian women daily.
Their portfolio includes iconic brands such as The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, and Bounty Parents.
They operate across magazine media, digital, video, social, e-commerce, vodcasts, events, and experiences.

Equal Opportunity

Are Media is committed to fostering a diverse, respectful, collaborative, and inclusive workplace.
They welcome and encourage applications from diverse backgrounds.
They are a proud member of Media Diversity Australia.
Applicants are asked to notify of any reasonable adjustments needed during the interview process.