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About the Role

Riverty is seeking a Corporate Marketing Lead to develop brand and corporate positioning across ten European markets for both merchant and consumer customers. This role involves managing the Riverty Brand System, defining creative direction, and producing content for various communications. The position is responsible for the corporate marketing budget, driving measurable business growth through integrated campaigns, and leading internal communications for a pan-European organization. The role also includes responsibility for Corporate Affairs, Media Relations, and Crisis Communications, working directly with the Executive Leadership Team.

Responsibilities

Continuously develop Riverty's brand and corporate positioning in ten European markets for merchant and consumer customers.
Oversee the Riverty Brand System and Design Governance, defining frameworks, standards, and creative direction for marketing teams.
Write, conceptualize, develop, and deliver content including Corporate Narratives, Campaign Concepts, Executive and Internal Communications, and Agency Briefs.
Translate corporate strategy into strong brand narratives and integrated campaigns that measurably contribute to business growth.
Manage the corporate marketing budget for Brand, Internal Communications, and Corporate Affairs to maximize impact.
Track brand KPIs, particularly awareness and perception, and demonstrate the contribution of brand and communications to demand generation and revenue.
Design and lead internal communications for a pan-European organization of approximately 4,000 employees.
Lead a small, senior team in Brand, Internal Communications, and Corporate Affairs, collaborating with experienced specialists.
Assume responsibility for Corporate Affairs, Media Relations, and Crisis Communications, working closely with the corporate affairs team.
Collaborate directly with the Executive Leadership Team on brand, positioning, communication, and reputation matters.

Requirements

Approximately 10 years of experience in Brand Management or Corporate Marketing, ideally with initial leadership experience.
Willingness to be hands-on in writing, conceptualizing, and implementing content.
Demonstrable track record in building brand awareness or changing brand perception in a competitive market, with evidence of impact.
Experience in a regulated, complex B2B2C environment such as Fintech, Payments, or Financial Services.
Experience in positioning complex products and operating in a market that scrutinizes company appearance and actions.
Experience leading brand efforts across decentralized teams, setting frameworks, and gaining buy-in.
Maturity to lead specialists who may be more experienced in their fields, providing direction and leveraging their expertise.
Strong performance mentality, defining success metrics and linking brand work to commercial results.
Experience working with AI-powered production and external partners to scale team output.
Strong stakeholder management skills and confidence interacting with executives and across business functions.
Fluent German and English.

Skills

Brand Management
Corporate Marketing
Brand Positioning
Design Governance
Content Creation
Campaign Conceptualization
Internal Communications
Corporate Affairs
Media Relations
Crisis Communications
Budget Management
Performance Marketing
Stakeholder Management
AI-powered Production

Location

Berlin
Verl

Work Type

Hybrid
Full-time

Experience Level

10 years experience
Leadership experience

About the Company

Riverty is part of the family-owned Bertelsmann Group, operating in a dynamic industry.
The company enables flexible payment options across various sectors, simplifies financial management for well-known brands, and helps individuals manage debt and achieve financial security.
Riverty focuses on creating seamless payment processes using empathy, modern technology, and data-driven insights.
It is an international community of over 4,000 people from nearly 80 nations in 11 countries.