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About the Role

Riverty is seeking a Corporate Marketing Lead to develop brand and corporate positioning across ten European markets for both merchant and consumer customers. This role involves managing the Riverty Brand System, defining standards, and guiding marketing teams. The position requires hands-on content creation, translating corporate strategy into brand narratives and integrated campaigns, and managing the corporate marketing budget for brand, internal communications, and corporate affairs.

Responsibilities

Continuously develop Riverty's brand and corporate positioning in ten European markets for merchant and consumer customers.
Manage the Riverty Brand System and Design Governance, defining frameworks, standards, and creative direction for marketing teams.
Write, conceptualize, develop, and deliver content, including corporate narratives, campaign concepts, executive and internal communications, and agency briefs.
Translate corporate strategy into strong brand narratives and integrated campaigns that measurably contribute to business growth.
Manage the corporate marketing budget for brand, internal communications, and corporate affairs, optimizing resource allocation for maximum impact.
Track brand performance using defined KPIs, particularly awareness and perception, and demonstrate the contribution of brand and communications to demand generation and revenue.
Design and lead internal communications for a pan-European organization of approximately 4,000 employees.
Lead a small, senior team in Brand, Internal Communications, and Corporate Affairs, collaborating with experienced specialists.
Oversee Corporate Affairs, Media Relations, and Crisis Communications, working closely with the corporate affairs team on media activities and spokesperson management.
Collaborate directly with the Executive Leadership Team on brand, positioning, communication, and reputation matters.

Requirements

Approximately 10 years of experience in Brand Management or Corporate Marketing, ideally with initial leadership experience.
Hands-on approach to writing, conceptualizing, and implementing content.
Proven track record in building brand awareness or changing brand perception in a competitive market, with quantifiable results.
Experience in a regulated, complex B2B2C environment such as Fintech, Payments, or Financial Services.
Experience in leading brand initiatives across decentralized teams by setting frameworks and ensuring adherence.
Maturity to lead specialists who may be more experienced in their fields, providing direction and leveraging their expertise.
Strong performance mentality, defining and measuring success, and linking brand work to commercial outcomes.
Experience working with AI-powered production and external partners to scale team output.
Strong stakeholder management skills and confidence in interacting with executives and collaborating across business functions.
Fluent in German and English.

Skills

Brand Management
Corporate Marketing
Content Creation
Campaign Development
Internal Communications
Corporate Affairs
Media Relations
Crisis Communications
Stakeholder Management
Performance Marketing
Brand Awareness Building
Brand Perception Management

Location

Berlin
Verl

Work Type

Hybrid
Full-time

Experience Level

10 years of experience
Leadership experience

About the Company

Riverty is part of the family-owned Bertelsmann Group, established and entrepreneurial in a dynamic industry.
The company enables flexible payment options across various industries, simplifies financial management for well-known brands, and helps individuals manage debt and achieve financial security.
Riverty's mission is to keep people and businesses in flow with payment processes they don't have to worry about, using empathy, modern technology, and data-driven insights.
Riverty operates in a hybrid work environment designed for idea exchange, collaborative learning, and shaping work methods.
It is an international community of over 4,000 people from nearly 80 nations in 11 countries.

Equal Opportunity

The company processes applicant data for the purpose of establishing an employment relationship based on Art. 6 (1) b GDPR / § 26 (1) 1 BDSG.
Data storage duration is based on country-specific deadlines starting from the completion of the hiring process.
Further information on data protection and applicant rights is available.