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About the Role

Be a part of launching something new, innovative and category changing! We’re preparing to launch a new retirement offering leveraging Australians’ favourite asset. Drive the promotional go-to-market activity for the GTM stream, including launching the new proposition designed to be distributed through financial advisers, with a pilot → phased launch path. The primary near term objective is build adviser confidence and capability to meet anticipated client demand, while standing up the assets, enablement, and operating rhythm for launch and early scale.

Responsibilities

Lead the go-to-market strategy for pilot, launch and growth phases, delivering integrated marketing and sales enablement plans.
Build adviser confidence and capability through targeted communications, toolkits, training and onboarding support.
Develop launch assets and customer journeys that drive engagement, adoption and commercial outcomes.
Partner across the business to manage stakeholders, governance, compliance requirements and project milestones.
Track performance and optimise activity using clear metrics, reporting and continuous feedback loops.

Requirements

5–8+ years in B2B, home loan or super GTM roles (financial services or other regulated industries advantageous), with hands on campaign and enablement delivery.
Proven experience launching or scaling propositions through intermediary channels (e.g., financial advisers, brokers, or partner networks).
Strong program skills: roadmap ownership, dependency management, and stakeholder navigation at SteerCo pace.
Content excellence (messaging, sales collateral, long form + digital), with an eye for brand craft and consistency with positioning/TOV.
Experience working with and communicating to senior stakeholders.
Comfortable interrogating data to inform decisions.
Track record of working effectively with distribution or sales teams to improve lead quality and conversion.
An open mind and big picture thinking, willing to push the boundaries and advocate for your data backed strategies.
Experience working within a cross functional team where you will need to brief our creative studio, media agencies, creative agencies and data and analytics teams.

Skills

Marketing
Business
Communications
B2B GTM
Home loan GTM
Super GTM
Financial services
Regulated industries
Campaign delivery
Enablement delivery
Intermediary channel distribution
Roadmap ownership
Dependency management
Stakeholder navigation
Content creation
Messaging
Sales collateral development
Long form content
Digital content
Brand craft
Positioning
TOV
Senior stakeholder communication
Data analysis
Sales team collaboration
Lead quality improvement
Conversion optimization
Cross-functional team collaboration
Creative studio briefing
Media agency briefing
Creative agency briefing
Data and analytics team briefing

Location

Australia
New Zealand

Work Type

12 Month Fixed Term Contract
Full-time

Experience Level

5-8+ years

Education Level

Tertiary qualifications in Marketing, Business, Communications or related discipline.

Benefits

Health and wellbeing support

About the Company

AMP is a financial services company that helps people with their banking, super, retirement and finances. We have been operating for over 170 years and are undergoing a transformation with new leadership and thinking to redefine financial services.
We are a nimbler business with new leadership and thinking, offering potential for big thinkers to help redefine financial services.
We believe in the power of inclusion and diversity, fostering creativity, innovation, and better decision-making.
We are committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people.

Equal Opportunity

We believe in the power of inclusion and diversity.
We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP.
We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.
We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.