Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Manager, Lifecycle Copywriter role.
Rezi rewrites your resume against Visa's job description. Free.
Tailor your resume to this Manager, Lifecycle Copywriter role.
Rezi rewrites your resume against Visa's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Manager, Lifecycle Copywriter posting at Visa — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Manager, Lifecycle Copywriter posting at Visa — free, in seconds.
About the Role
We are seeking a Senior Lifecycle Copywriter to join Visa Creative Studio. This role is for a customer-focused writer skilled in copy across the entire customer journey, combining strong copy craft, strategic thinking, and deep lifecycle marketing expertise across various digital channels. The ideal candidate will translate briefs and insights into clear, action-oriented communications, maintaining brand voice and high creative standards. Proficiency with AI tools is essential for improving workflows, generating variations, and scaling content development.
Responsibilities
- Lead by example by bringing strong copy craft to every brief, from quick-turn lifecycle assets to larger journey-based programs.
- Write lifecycle marketing copy across email, CRM, landing pages, onboarding flows, nurture campaigns, product education, re-engagement programs, loyalty communications and other digital engagement touchpoints.
- Develop subject lines, preheaders, headlines, body copy, calls to action, modular content and journey-based messaging.
- Translate marketing briefs, audience insights and journey strategies into clear, actionable communications.
- Write for different customer segments, lifecycle stages, products, markets and business objectives.
- Create copy variations for A/B testing, personalization, segmentation and optimization.
- Use AI tools responsibly and proficiently to accelerate drafting, versioning, testing, optimization and workflow efficiency.
- Maintain an active understanding of emerging AI platforms, automation tools and creative technologies, applying them to improve quality, speed and scalability.
- Ensure copy is concise, useful, compliant, accessible and easy for customers to understand.
- Care deeply about every part of the funnel — upper funnel, middle funnel and lower funnel — because every asset matters.
- Collaborate closely with lifecycle strategists, designers, marketing teams, creative leads, project managers, product partners, legal, compliance, analytics and operations teams.
- Partner with designers to ensure copy and visual hierarchy work together effectively.
- Build and maintain strong relationships with Marketing executives and client partners by demonstrating a deep understanding of lifecycle marketing needs and a commitment to creative excellence.
- Present copy ideas, messaging rationale and optimization recommendations clearly and confidently.
- Manage revisions through stakeholder review, legal review, brand review and final approval.
- Help maintain reusable copy modules, templates, messaging frameworks and lifecycle content standards.
- Contribute to a culture of remarkable creativity by bringing inspiration, curiosity, experimentation and a passion for the craft of writing.
- Be proactive in exploring how AI can improve creative workflows, support scale and help the team work smarter.
- Hold a high bar for quality across every touchpoint, from first draft to final delivery.
- Bring a customer-focused mindset to every assignment, simplifying complex information into clear, useful language.
- Be part of a culture where people love to work, feel they can flourish and are proud of what they contribute.
Requirements
- 6–8 years of work experience with a bachelor’s degree.
- Experience writing lifecycle, CRM, email, digital marketing, customer engagement or UX-oriented marketing copy.
- Portfolio demonstrating strong short-form, digital and customer-focused writing.
- Demonstrated proficiency using AI tools in the writing process, including drafting, editing, versioning, optimization or workflow acceleration.
- Ability to manage multiple projects and deadlines independently.
- Experience working with creative, marketing or cross-functional stakeholders.
- Deep agency-side or brand-side experience working with or at global brands.
- Strong understanding of email marketing best practices, CRM platforms, journey mapping, segmentation and personalization.
- Experience writing for regulated or compliance-sensitive industries; financial services, payments, technology, SaaS or fintech experience is a plus.
- Understanding of customer engagement metrics such as open rate, click-through rate, conversion, retention and engagement.
- Experience creating copy variations for A/B testing, personalization, modular content and optimization.
- Strong digital copywriting skills across email, CRM, landing pages, customer journeys and other lifecycle touchpoints.
- Ability to write concise, action-oriented copy for segmented audiences.
- Strong understanding of brand voice, accessibility, UX writing principles and content hierarchy.
- Advanced proficiency with AI writing tools and workflows, with the ability to use them responsibly to improve speed, scale, quality and creative effectiveness.
- Willingness to be proactive in ideation, testing and optimization.
- Excellent communication skills with proven ability to present to clients and leadership.
- Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa and executing with excellence.
- Strong planning, organizational and problem-solving skills.
- Resourcefulness with a strong sense of accountability and results-oriented drive.
- Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.
Skills
- Copywriting
- Lifecycle Marketing
- CRM
- Email Marketing
- Digital Content
- Customer Engagement
- Performance Marketing
- AI Tools
- Brand Voice
- Accessibility
- UX Writing
- Content Hierarchy
- Communication Skills
- Planning
- Organizational Skills
- Problem-Solving Skills
Location
- Office Setting
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
- 6-8 years
Education Level
- Bachelor's degree
Salary/Compensations
- $134,600.00 - $215,300.00 USD per year
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
About the Company
- Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
- At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
- Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.